Slate Communications Specialist

Maryland Institute College of Art•Baltimore, MD

About The Position

The Slate Communications Technology Specialist is a functional–technical role responsible for building, managing, and optimizing Slate-based communications across the full enrollment lifecycle. This position sits at the intersection of recruitment strategy, communications execution, and CRM systems, ensuring that Slate messaging is timely, targeted, compliant, and aligned with institutional priorities. This role supports institution-wide enrollment goals and works across graduate, professional, and undergraduate contexts. While the primary focus is graduate and professional programs, the position plays an important role in ensuring Slate communications are scalable, coordinated, and sustainable across the full enrollment ecosystem. The role primarily supports graduate and professional programs, including residential graduate programs, MPS degrees, and Professional Studio courses, while also providing limited undergraduate support to ensure consistency, shared infrastructure, and institutional best practices. The Specialist translates enrollment goals into scalable Slate communication flows, collaborates closely with admissions and marketing partners, and serves as a key steward of Slate communications governance.

Requirements

Bachelor’s degree or equivalent combination of education and experience.
2–4 years of experience working with Slate CRM, with direct responsibility for communications builds.
Demonstrated experience building queries, populations, Deliver campaigns, and conditional logic in Slate.
Strong understanding of enrollment communications, CRM data structures, and recruitment funnels.
High attention to detail, strong QA instincts, and comfort working in complex systems.

Nice To Haves

Experience supporting graduate and/or professional programs.
Familiarity with Slate integrations (SIS, marketing platforms, third-party vendors).
Experience migrating communications from legacy systems into Slate.
Understanding of enrollment marketing, yield strategy, and audience segmentation.
Comfort working in collaborative, cross-functional environments with evolving priorities.

Responsibilities

Slate Communications Strategy & Execution Build, deploy, and maintain Slate communication plans across inquiry, applicant, admitted, deposited, and enrolled stages.
Develop and manage Slate Deliver campaigns, population rules, queries, and filters in alignment with enrollment strategy.
Translate recruitment and yield strategies into automated, behavior-driven communication flows.
Support multi-audience messaging, including domestic and international prospects, degree and non-degree audiences, and program-specific segments.
Content Implementation & Optimization Implement email, SMS, and portal messaging within Slate using approved templates and brand standards.
Collaborate with admissions, marketing, and external partners to migrate and modernize legacy communications into Slate.
Test, QA, and refine communications to ensure accuracy, deliverability, accessibility, and performance.
Maintain version control and documentation for Slate communications.
Data, Logic, & Systems Integration Build and maintain Slate queries, populations, rules, and conditional logic supporting communications.
Partner with Slate administrators and data teams to ensure clean data inputs, proper field usage, and reliable triggers.
Support communications tied to system integrations (e.g., Slate → SIS, application milestones, decision release workflows).
Monitor data health and troubleshoot issues impacting communication delivery or segmentation.
Reporting & Continuous Improvement Track communication performance metrics (opens, clicks, conversions) and recommend optimizations.
Support A/B testing and iterative improvements based on enrollment outcomes.
Contribute to post-cycle assessments of communication effectiveness for graduate and professional programs .
Governance, Training & Collaboration Serve as a subject-matter expert for Slate communications best practices.
Help establish and enforce governance around communication ownership, timing, and audience definitions.
Train admissions staff on Slate communication tools, expectations, and workflows as appropriate.
Collaborate with Undergraduate Admission counterparts to share infrastructure, standards, and efficiencies.