Site Merchandising Specialist

Yeti Coolers • Austin, TX

118d

About The Position

The Site Merchandising Specialist will be a key member of the eCommerce team in helping to define and deploy best-in-class customer experiences on our owned digital platform, YETI.com. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will support the execution of a strategy that unites product, content and commerce in a way that engages consumers and drives high converting shopping experiences. This role will specifically focus on the Food & Beverage categories, focusing on growth and product discoverability amongst an expanding product portfolio.

Requirements

• Undergraduate degree or equivalent combination of education and work experience, Business concentrations preferred.
• At least 2 years of relevant experience or equivalent combination of education and work experience.
• At least 1 year of experience with technical site merchandising in eCommerce.
• Experience with Salesforce Commerce Cloud and its 'business manager' functions preferred.
• Ability to deliver results in evolving framework with shifting priorities and technology.
• Strong interpersonal skills and ability to develop and manage relationships with cross functional team members.
• Strong analytical skills with an emphasis on Retail math and working knowledge of Excel.
• Experience with data visualization tools strongly preferred.
• Curiosity to learn, laser-focus on the details and resourcefulness with all that you do!

Responsibilities

• Work alongside other Merchandising Specialists and Merchandising Manager to execute a category merchandising strategy on site including but not limited to promotions, product launches, campaigns, etc.
• Manage tactical product lifecycle for the site, including SKU and content setup within SFCC.
• Brief PDP assets to creative team as defined by ecommerce style guide to educate customers and drive conversion.
• Adjust product positioning on site and take a lead in campaign SKU curation in accordance with DTC objectives and inventory positions.
• Execute strategies that align with category P&L and growth targets, working with internal finance teams on year-on-year comparatives and forecasting.
• Work closely with Demand Planning and Allocation to ensure adequate inventory positions.
• Work closely with analytics team members to submit reporting requests that will help you become a category/product expert.
• Tightly monitor and SKU-specific site and sales metrics, taking a deep and consistent view of product performance down at the campaign level, traffic by source, conversion etc.
• Use reporting insights to identify trends and suggest recommendations to cross-functional partners like Category Management, Marketing, Demand Planning, etc.
• Understand category trends via SEO and seasonality for product promotion.
• Partner with Digital leadership and IT to improve frontend and backend ecommerce functionality as it relates to site merchandising & overall PDP experience.

Benefits

• Equal Opportunity Employer
• Diversity, equity, and inclusion culture
• Employee benefits and perks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree