Site Merchandise Manager

Kontoor Brands • Denver, CO

12d • $85,000 - $105,000 • Hybrid

About The Position

We’re looking for a Site Merchandiser to own the onsite shopping experience for our ecommerce channel. You’ll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data-driven decision making, and cross-functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.

Requirements

• 5+ years of ecommerce or digital merchandising experience, preferably in apparel, footwear, or outdoor brands
• Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process.
• Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health)
• Experience merchandising large product catalogs / data sets and seasonal assortments
• Familiarity with CMS and ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or similar)
• Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent)
• Highly organized, detail-oriented, and comfortable managing multiple priorities
• Strong communication skills and ability to influence cross-functional partners
• Self-starter who takes initiative and works well in a fast-paced, and high-performance environment
• Demonstrate a proactive, forward-thinking approach to drive continuous business improvement
• Thrives in ambiguous environments and actively seeks out unanswered questions in the data

Nice To Haves

• Experience with A/B testing tools (Optimizely, VWO, Google Optimize, etc.)
• BI tool experience (Looker, Tableau, etc.)
• Experience with AI-driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc)
• Passion for outdoor products and customer experiences a plus

Responsibilities

• Own the end-to-end onsite merchandising strategy across homepage, category pages, collections, search, and campaigns
• Optimize product assortment, ranking, and navigation to improve conversion rate, AOV, and revenue
• Lead seasonal launches, new arrivals, and promotional merchandising strategies
• Analyze product and site performance using Excel, analytics tools, and internal dashboards to identify trends and opportunities. Anticipate potential risks and opportunities and escalate insights proactively
• Transform product and site performance data into clear business recommendations and prioritized actionable insights that improve performance
• Build and maintain Excel-based reporting tools and templates for weekly and seasonal performance tracking
• Execute and monitor onsite pricing, tracking, and maintenance for seasonal sale events and transitions
• Maintain deep understanding of the product catalog and inventory position to inform merchandising strategy and product prioritization across the site
• Partner with Marketing, Creative, Planning, and Tech teams to execute campaigns and site updates
• Collaborate with Site Operations, Digital Technology, and developers to launch and optimize site features
• Ensure site content aligns with brand positioning, storytelling, and outdoor customer needs (seasonality, activities, climate, regions)
• Partner with SEO to enhance search performance and drive conversion and sales
• Manage customer ratings, reviews, and onsite user-generated content
• Maintain site accuracy including product data, pricing, categorization, and inventory visibility
• Develop and test merchandising hypotheses (e.g., badging, sort, pricing presentation) and measure impact
• Monitor and review competitive trends / best practices

Benefits

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• Discounts on great gear
• Competitive compensation and benefits, and an active environment with passion for sports
• Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future.
• We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel.
• Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed