Signature Selection Barrel Program Manager

MGP Ingredients•Bardstown, KY

48d

About The Position

The Signature Selection Barrel Program Manager is responsible to lead, manage, and guide the regional brand ambassadors assigned to the barrel program to delivery of all Company barrel program selections; to include all brands and distilleries: Lux Row Distillers, Limestone Branch Distillery, El Mayor Tequila and Ross and Squibb Distillery. This person will also be responsible for managing all aspects of the program from planning to execution with internal stakeholders in sales, marketing and operations.

Requirements

High attention to detail
Results-driven with a sales-oriented mindset
Collaborative team player with the ability to work effectively across functions
Strategic thinker with the ability to plan and execute long term goals
Committed to delivering exceptional customer experiences
Experience in leading and motivating teams
Effective cross-functional communicator
Excellent written, verbal, and presentation skills
Ability to travel up to 20% of the time to support off-site events and barrel sales

Nice To Haves

B.A / B.S. degree strongly preferred (experience may be considered substitute for degree)
Previous experience in public speaking strongly preferred
Previous experience with CRM tools preferred
Previous experience with sales and marketing teams strongly preferred
A minimum of 3 years of experience in the beverage alcohol industry, preferably in sales and marketing at a supplies, distillery or distributor

Responsibilities

Lead and manage the Regional Brand Ambassadors for the Signature Selection Barrel Program
Work with Marketing and Operations to plan barrel inventory and ensure there are enough selections to meet sales goals
Oversee quality control for all taste profiles, sample sets, and custom blend projects with the Master Distillers/Blenders
Provide regular updates to Sales, Executive Leadership, and Brand Managers on selection performance, sales results, and barrel targets
Manage all single barrel allocations and customer leads for Division and Business Unit Managers
Coordinate and oversee scheduling and execution of all barrel movements and customer selections across sites to ensure a premium experience
Ensure all selections are completed accurately and delivered on time by working closely with Operations and Sales
Manage the program budget and track expenses with the Sales Managing Director
Partner with Sales, Brand Managers, and Master Distillers/Blenders to plan for major customer barrel opportunities
Lead the team in preparing all selection kits and materials, including allocation tracking, assembly, and shipping
Oversee customer selection events at distilleries, in markets, and through kit-based selections
Work with Sales and Brand Ambassadors to plan and host market barrel selection events that drive sales and meet selection targets
Operate barrel selection programs at Limestone Branch (KY) and Ross & Squibb (IN) distilleries for customer events
Partner with Sales and Brand teams to identify and plan large customer barrel opportunities
Share best practices and competitive insights about barrel programs with Sales and Brand teams
Define customer demographics, trends, and satisfaction metrics to help guide sales strategy and feedback tools
Stay informed on consumer and market trends to identify new opportunities
Understand the production process and key product benefits compared to competitors
Work with Master Distillers/Blenders and Brand teams to gather customer input and review product options
Supervise Regional Brand Ambassadors and program coordinators
Approve weekly schedules and manage program operations
Maintain the Signature Selection website with external partners
Collaborate with Trade Marketing and Brand Managers to create and produce program materials
Ensure all customer surveys are sent and results reported to leadership
Track all selection requests and manage allocation updates for Sales
Review and approve all customer barrel label requests with Legal
Manage customer leads to ensure timely scheduling for selections
Ensure all team members are fully trained on AnyRoad to book Barrel Picks
Ensure all team members are trained to use AnyRoad for booking barrel selections
Maintain all supplies and materials needed for in-person, market, and kit selections
Ensure Sales and Brand teams are trained to lead selections that deliver a premium experience