Signage Sales Representative

Broadway National Inc

About The Position

Broadway National, one of Inc. 5000’s fastest growing privately owned companies, provides national and international Property Management services to high profile clientele throughout a wide range of businesses. Such businesses include Tech, Restaurant, Super Market, Facility Maintenance, Retail, Specialty and more. Our signage division supports national clients with brand implementation, signage fabrication, installation, and maintenance programs across thousands of locations nationwide.

Requirements

5+ years of experience in signage sales, construction sales, brand implementation, or facility services required.
Strong negotiation, relationship building, and closing skills.
Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
Highly organized, detail-oriented, and self-motivated.
Sales-driven with a collaborative, team-oriented mindset.
Willingness to travel for client meetings, site visits, and industry events.

Nice To Haves

Bachelor’s degree in Business Administration, Marketing, or related field preferred.
Experience with Salesforce, Hubspot or other CRM platforms preferred.

Responsibilities

Identify, generate, and manage new business opportunities through cold calling, networking, referrals, and strategic outreach to develop a strong sales pipeline for signage programs.
Develop and maintain relationships with national and regional clients requiring signage solutions, including retail, restaurant, and multi-location brands.
Understand client branding requirements and provide custom signage solutions including exterior signage, interior signage, wayfinding systems, and brand rollouts.
Conduct client consultations, site evaluations, and needs assessments to determine signage specifications and project scope.
Prepare and present signage program proposals, presentations, and pricing strategies for national clients.
Manage RFI/RFP processes and negotiate contracts and pricing structures with key client decision makers.
Coordinate with internal teams including project management, design, and operations to ensure successful project execution.
Schedule and conduct sales presentations (virtual and in-person) with prospects and existing clients.
Build and maintain strong client relationships while serving as a primary point of contact for signage programs.
Oversee client onboarding, including kickoff calls, documentation, billing procedures, and internal coordination.
Maintain and grow existing accounts by identifying opportunities for signage upgrades, refresh programs, and multi-location brand rollouts.
Monitor industry trends, competitors, materials, and emerging signage technologies.
Assist with trade shows, conferences, and industry networking events to generate new business.
Contribute to weekly sales meetings and sales strategy planning.
Generate reports, KPIs, and sales performance metrics to identify growth opportunities.