Shopper Marketing Brand Manager - Amazon

Clorox • Durham, NC

4d • Hybrid

About The Position

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: Clorox is seeking a Marketing Manager to join the Amazon team. In this role, you will partner with the field sales team, cross-functional teams, agency partners, business units, and Amazon to build and execute marketing plans and campaigns that drive sales and build share on the Amazon platform.

Requirements

• Bachelor's degree in related field
• 8 plus years' experience in retail, media, and/or brand marketing for consumer brands
• Eligibility timing may be accelerated for candidates with previous media and/or Amazon experience
• Strong collaboration skills to work with other functions, agencies, and outside partners
• Highly versed in data analytics and developing insights
• Strong communication and presentation skills
• Ability to build relationships with senior leaders and manage media agency (AOR)
• Proactive; influential; able to build and implement plans independently
• Strategic and creative thinking balanced with strong business acumen
• Thinks big picture
• Results-oriented; able to complete assignments in a timely and accurate manner; ability to balance and prioritize multiple deliverables

Responsibilities

• Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets (>$30M) that deliver against sales, share, and spend efficiency targets.
• Partner with Amazon field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and Amazon to create retail media plans that deliver on BU and Amazon priorities and initiatives, and in particular, brand-building share growth plans.
• Lead retail media relationship with agency partners to implement, optimize, and report on Amazon campaigns.
• Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners’ databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights.
• Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge.
• Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams.
• Support the One Demand Planning (ODP) process by developing Full-Funnel Amazon plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans.
• Develop deep knowledge base on brands’ business strategy, performance, category dynamics, objectives, opportunities for growth, and risks.
• Mine external digital best practices & incorporate into strategy and plans.
• Create learning plans to improve campaign performance and optimize media strategies and spend.

Benefits

• comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs
• robust health plans
• a market-leading 401(k) program with a company match
• flexible time off benefits (including half-day summer Fridays depending on location)
• inclusive fertility/adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees