SheaMoisture Social Media Lead

Unilever • Hoboken, NJ

85d • $86,080 - $129,120

About The Position

Develop and implement a comprehensive social media and community engagement strategy that aligns with SheaMoisture’s overall marketing objectives and foster a positive and active online community. Lead and manage the development and execution of content on our owned social channels and including proactively identifying emerging trends, platforms, and opportunities to keep SheaMoisture at the forefront of the social media landscape.

Requirements

• 5+ years experience working in social media.
• Deeply immersed in the dynamic landscape of internet culture and emerging trends.
• Strong passion and nuanced understanding of the digital and social media ecosystem.
• Demonstrated ability to elevate brand storytelling and drive creative ideation.
• Skilled in crafting engaging, platform-native content tailored for social media and digital platforms.
• Experienced in managing and nurturing online communities, particularly within the beauty space.
• Adept at handling customer interactions with professionalism and empathy.
• Confident navigating emerging content formats, platforms, and technologies.
• Highly collaborative with a proven ability to build strong cross-functional relationships.
• Exceptional communicator, both in written form and live presentations.
• Organized with a sharp eye for detail and precision in execution.

Responsibilities

• Lead the 'voice' of the brand online and build strong engagement with communities across social media platforms using our owned channels.
• Foster community engagement by actively monitoring and responding to comments, messages, and mentions.
• Build and maintain relationships with followers and identify opportunities to amplify user-generated content.
• Develop and implement strategies to connect more intimately with our community both online and in-person.
• Lead social media agency in developing and executing the brand's social strategy.
• Translate strategic objectives into a compelling and cohesive social media presence across platforms.
• Collaborate with cross-functional teams to maximize content across other channels.
• Champion user-generated content (UGC) and elevate authentic content that resonates with SheaMoisture and our community.
• Track and analyze social media metrics to assess the effectiveness of content and campaigns.
• Provide regular reports with actionable insights to inform future strategies.
• Continuously optimize our social media strategy based on engagement insights and trends.
• Contribute to and lead creative briefs to inspire and inform agency teams in the development of brand content.
• Provide thought leadership in social space and leverage a deep understanding of internet culture.
• Develop and execute individual/tactical social plans related to key spaces.
• Partner with media agency to develop and execute content amplification strategies.
• Lead and execute the social media components of digital media partnerships.

Benefits

• Health insurance (including prescription drug, dental, and vision coverage)
• Retirement savings benefits
• Life insurance and disability benefits
• Parental leave
• Sick leave
• Paid vacation and holidays
• Access to numerous voluntary benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees