SHAWOOD Homebuyer Engagement Ambassador
About The Position
As a SHAWOOD Customer Experience Ambassador, you will play a vital role in enhancing the homebuying journey and driving referral-based growth. By localizing key customer touchpoints inspired by SHAWOOD’s Japanese heritage, you’ll support the sales team in delivering a seamless and emotionally resonant experience. You will also lead the planning and execution of strategic sales events, especially during high-traffic periods such as New Community Openings (NCOs), to attract and engage prospective buyers. Through data analysis, performance tracking, and buyer persona alignment, you'll transform insights into actionable strategies that elevate client satisfaction, conversion, and long-term brand loyalty.
Requirements
- Real Estate licensed in CA
- 3 years of relevant experience in homebuilding or real estate sales and marketing background
Responsibilities
- Design and lead meaningful buyer experiences across key milestones including contract signing, groundbreaking, frame walk, and move-in.
- Capture and share emotional moments through photos and videos that deepen buyer connection and reinforce brand affinity.
- Coordinate scheduling of all touchpoints in collaboration with the Concierge Team, ensuring timely, consistent engagement.
- Drive referral opportunities by fostering memorable, trust-building interactions throughout the buyer journey.
- Support the onsite sales team before and after New Community Openings (NCOs) and during high-traffic periods at SHAWOOD Experience Centers.
- Plan, promote, and execute impactful sales events such as frame walks, home celebrations, and other engagement-driven activations.
- Maintain a forward-looking event calendar, sharing at least 90 days in advance with internal teams to ensure alignment and support.
- Track and report key performance indicators on a weekly and monthly basis, including conversion rates, option selection trends, and buyer engagement data.
- Update and analyze event follow-up status, capturing learnings and wins across divisions.
- Compare homeowner profiles to target personas developed prior to NCOs to identify alignment and optimization opportunities.
- Document and share success stories and sales insights to support continuous improvement across SHAWOOD divisions.
- Partner with the online sales team to respond to inquiries and re-engage prospective buyers through proactive outreach.
- Assist the onsite team in delivering high-touch experiences at model homes and Experience Centers, especially during peak seasons and NCO periods.
- Act as a SHAWOOD brand steward, confidently educating prospects about the brand’s value, design philosophy, and elevated homebuying experience.
Benefits
- Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
- Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
- Financial Future: Access a 401(k) retirement savings plan.
- Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
- Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available.
- Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
- Pet Insurance: Enjoy discounted group pet insurance rates.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
