ServiceNow ITSM Sales Executive

Crowe LLP•Dallas, TX

About The Position

The ServiceNow ITSM Sales Team at Crowe focuses on helping organizations modernize and streamline their IT service operations using the ServiceNow platform. The team works closely with clients to understand their technology challenges and identify opportunities to improve service delivery through solutions such as incident management, change management, service request automation, and IT workflow optimization. By partnering with technical architects and delivery consultants, the sales team develops tailored ServiceNow ITSM solutions that drive efficiency, enhance user experience, and support digital transformation initiatives for clients across a range of industries. The Senior Manager – ITSM Sales is a market-facing sales leader responsible for driving growth of Crowe’s ServiceNow ITSM solutions. This role leads pipeline development, strategic account expansion, and pursuit execution for complex ServiceNow engagements. The Senior Manager works closely with client executives to understand business and technology challenges and develop ServiceNow-based solutions that improve IT service delivery and operational efficiency. This role collaborates with account teams, practice leadership, alliance partners, and delivery teams to position Crowe as a trusted advisor and strategic ServiceNow partner. The Senior Manager is responsible for leading opportunity strategy, supporting proposal development, and guiding pursuits through close while contributing to the continued growth of Crowe’s ServiceNow practice.

Requirements

5+ years of experience in ServiceNow consulting or enterprise IT transformation.
10+ years of experience in business development, sales leadership, or account growth roles.
Demonstrated success meeting or exceeding sales quotas and generating new business pipeline in enterprise or consulting environments.
Demonstrated success leading and closing complex, multi-workstream ServiceNow ITSM deals.
Experience leading large enterprise pursuits involving multiple stakeholders, delivery teams, and solution components.
Strong understanding of ServiceNow ITSM modules including Incident, Problem, Change, Request, Knowledge, CMDB, and integrations.
Experience developing executive-level proposals, statements of work, and pricing models.
Proven ability to engage and influence C-suite stakeholders.
Strong understanding of ITIL and service management best practices.
Experience operating within consulting or professional services environments.
Experience collaborating with ServiceNow field sales teams and alliance partners to pursue joint opportunities.

Nice To Haves

Bachelor’s degree in Computer Science, MIS, IT, Business, or related field.
Experience managing pipelines, forecasting, and opportunity tracking within CRM systems (e.g., Salesforce).
ServiceNow certifications (CSA, CIS-ITSM, or higher).
ITIL, PMP, Agile, or similar certifications.
Familiarity selling adjacent ServiceNow capabilities such as ITOM, IRM/GRC, SecOps, Employee Workflows, or Customer Workflows
Experience leading strategic alliance relationships with ServiceNow or comparable SaaS platforms.
Experience collaborating with ServiceNow account executives, solution consultants, and partner managers in joint sales pursuits.
Experience selling ServiceNow solutions within regulated industries such as financial services, healthcare, or public sector.
Demonstrated success managing multi-million-dollar pipeline and revenue targets.
Experience representing organizations in industry events, client roundtables, or ServiceNow ecosystem forums.
Executive presence and strong storytelling ability.
Strategic thinker with strong commercial acumen.
Ability to lead cross-functional teams in high-pressure pursuit environments.
Skilled negotiator with experience structuring complex services deals.
Results-oriented with strong accountability for revenue growth and client satisfaction.

Responsibilities

Own ITSM sales targets, pipeline development, and revenue growth within assigned industries, accounts, or regions.
Generate net-new pipeline through industry relationships, ecosystem partnerships, thought leadership, and proactive market engagement.
Lead end-to-end sales cycles for complex ServiceNow ITSM pursuits, from opportunity identification through contract execution.
Develop and execute account strategies to expand ITSM footprint within existing clients and penetrate new logos.
Shape multi-year transformation roadmaps that align ServiceNow ITSM capabilities to client business outcomes.
Lead large, strategic proposal responses including solution positioning, pricing strategy, value articulation, and executive presentations.
Position Crowe competitively against other ServiceNow partners by highlighting industry expertise, differentiated delivery capabilities, and platform innovation.
Build and maintain C-level and senior IT executive relationships (CIO, CTO, VP of IT, IT Operations leaders).
Position Crowe as a trusted advisor by aligning ServiceNow ITSM solutions to enterprise transformation initiatives.
Lead executive workshops, discovery sessions, and value engineering conversations.
Articulate ROI, business case justification, and transformation value in measurable terms.
Representing Crowe in industry events, ServiceNow ecosystem forums, and client roundtables to strengthen market presence and generate new opportunities.
Partner with delivery and practice leaders to shape scalable, industry-aligned ITSM offerings.
Collaborate with solution architects and delivery leaders to shape scalable ServiceNow ITSM solutions aligned with platform best practices and Crowe delivery standards.
Drive integration of ITSM with adjacent ServiceNow modules (ITOM, CSM, HRSD, SecOps, ITBM) where appropriate to expand client value and platform adoption.
Collaborate with the ServiceNow alliance team to align co-selling motions, joint campaigns, and strategic opportunities.
Develop strong relationships with ServiceNow field sales teams to identify co-sell opportunities and jointly pursue strategic accounts.
Contribute to ITSM go-to-market strategy, messaging, and campaign development.
Identify emerging market trends and ServiceNow platform innovations to refine positioning and offerings.
Mentor Managers and Business Development professionals in sales strategy and deal execution.
Support recruiting, talent development, and capability expansion aligned with revenue growth goals.
Lead deal reviews, pricing approvals, and risk assessments for large ITSM engagements.
Ensure smooth transition from sales to delivery through structured handoff and executive alignment.
Maintain executive visibility into pipeline health, forecast accuracy, and revenue performance.
Maintain accurate opportunity tracking, pipeline management, and revenue forecasting within CRM systems to support sales discipline and leadership reporting.