About the position
ServiceNow University is empowering individuals in the ServiceNow ecosystem to develop the skills for an AI-driven world. We are expanding our marketing team to support and scale the Go-to-Market (GTM) attainment of our training services organization (Customer Acceleration), contributing to ServiceNow's overall goal of reaching 3 million learners by 2027. The ServiceNow University marketing team is looking for an experienced Customer GTM Lead to join their high performing team. This is a key role responsible for developing the comprehensive GTM strategy for ServiceNow University's training solutions. This person will collaborate closely with cross-functional teams across Global Learning & Development, Sales, and Marketing to develop the value proposition and differentiate our position in the market. The ideal candidate is a self-starter, strategic thinker, AI-curious, results-driven, and demonstrates a customer-centric mindset. The role will require excellent analytical and communication skills, operating in a fast-paced, and dynamic environment. This role reports to the ServiceNow University Marketing Lead.
Responsibilities
- Lead the ServiceNow University GTM strategy for training solutions in alignment with global and regional business goals
- Conduct market research and analyze trends and technologies to maximize ServiceNow University exposure across the ServiceNow ecosystem
- Help Customer Acceleration to land and expand into new/emerging markets
- Drive cross-functional collaboration to align on product strategy, solutions, and messaging
- Develop compelling value propositions and messaging for use cases and target customers
- Support the Customer Acceleration group strategy for 'selling through partners' under a refreshed Authorized Training Partner model through co-branded marketing initiatives, dedicated sales assets, and incentives
- Create comprehensive GTM plans and lead the integrated marketing campaign to drive awareness of training services solutions and new product launches
- Focus marketing strategy and development initiatives into strategic Customer Acceleration markets (e.g., India, KSA, Japan, LATAM)
- Leverage data to measure campaign performance and make informed recommendations and decisions on the GTM strategy
- Help Customer Acceleration to showcase training value metrics and UX reports to internal and external audiences
- Build innovative content and sales assets (e.g., customer case studies, first call decks, infographics, eBooks) aligned to target customers/personas
- Execute ServiceNow University GTM activities globally, including events to drive awareness to customers and partners (e.g., webinars, industry events)
- Present content to internal/external audiences at sales kickoff, sales trainings, executive briefing centers, Knowledge, World Forums, industry conferences, and analyst/press briefings
Requirements
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
- 12+ years of experience in GTM strategy, business development, product and solution marketing, or related roles in a B2B environment
- Experience with learning and development and training solutions is a plus
- Bachelor's degree or equivalent experience in marketing, business, or a related field
- Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations
- Exceptional written and verbal communication skills to interact with leaders and stakeholders
- Excellent people skills to interact with cross-functional teams and manage teams
- ~25% travel to support GTM activities and customer events
Benefits
- Base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation and benefits
- Health plans, including flexible spending accounts
- 401(k) Plan with company match
- ESPP, matching donations
- Flexible time away plan and family leave programs
