Service Line Marketing Specialist, Primary Care Network
About The Position
The Service Line Marketing Specialist will support CHOC's Primary Care Network to develop and execute targeted marketing strategies that grow patient engagement and support service line growth. CHOC’s Primary Care Network includes 26 practice locations. The Service Line Marketing Specialist will design and lead the launch of a unified marketing strategy across the network, aligning practices under the organization's brand while honoring each location’s unique community identity. The ideal candidate brings experience in social media campaigns, digital marketing development, and integrated marketing tactics, with the ability to balance brand consistency and localized storytelling to drive awareness and growth.
Requirements
- Minimum two (2) years of marketing experience.
- Bachelor’s degree in Marketing or similar.
- Proficiency in Microsoft Office suite.
- Must have excellent oral, written and presentation skills.
- Must be able to communicate with CHOC's internal clients and departments effectively and persuasively.
- Must be a detail-oriented decision maker with the ability to analyze, organize and prioritize work effectively while meeting multiple deadlines.
- Must proactively identify effective communication strategies to meet business objectives.
- Requires the ability to work independently and efficiently while handling several projects simultaneously.
- Must have proficiency in digital marketing, specifically paid and owned marketing strategies.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Must possess and demonstrate strong level of accountability.
- Must be mission driven.
Nice To Haves
- Experience in the healthcare industry.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
