In this role, you will lead initiatives to enhance our service lead management capabilities, ensuring alignment with FCSD's strategic direction and Ford's overall business objectives. Support Service Lead Management Strategy & Execution: Drive the development, refinement, and executive approval of the service lead management strategy, including channel approaches and conversion rates, and spearhead the execution of key initiatives like the Retail VCP Dealer Activation plan. Develop and Implement Performance Measurement & KPIs: Establish and refine clear, measurable metrics and Key Performance Indicators (KPIs) for service lead management, tracking performance across all channels and enablers. Analyze Data and Quantify Business Value: Utilize data-driven insights to analyze performance, quantify the business value and ROI of digital transformations (e.g., revenue growth, efficiency), and inform strategic decision-making. Drive VCP Enabler Development & Growth: Lead initiatives to significantly grow service lead volume and 3rd party data sharing consent, including developing business value frameworks and supporting related growth tactics and reporting. Enhance Dealer Engagement & Support: Develop and implement comprehensive FCP plans, including job aids, FAQs, and dealer-facing reporting tools like the Dealer Hub Tile, to improve dealer understanding and conversion performance. Provide Strategic Leadership and Cross-functional Collaboration: Guide and mentor project teams, and collaborate effectively with senior leadership and cross-functional partners to ensure all digital initiatives align with FCSD's strategic direction and overall business objectives Established and active employee resource groups
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Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees