About the position
We are seeking a knowledgeable and strategic SEO Specialist to join our marketing team. The SEO Specialist will be responsible for developing and executing strategies and tactics to enhance our online presence, increase organic traffic, and improve search engine rankings. This role requires a deep understanding of search engine algorithms and best practices, as well as the ability to analyze data and trends to drive results. This role also requires a vested interest and curiosity into how AI is impacting the SEO landscape. The SEO Specialist will be responsible for keeping up with AI trends, regularly reviewing and testing LLM summaries, crafting AI specific prompts, and evaluating outputs. They will work in tight alignment with the demand generation, digital experience, product marketing, and brand teams to support lead generation and pipeline goals. They'll collaborate across areas like creative campaign development, website conversion rate optimization, and building alignment with paid marketing programs.
Responsibilities
- Develop, lead and implement SEO strategies to improve website visibility and rankings on search engines, including AI overviews.
- Conduct keyword research and analysis to drive targeted traffic to our website, with a focus on high-value keywords and target entities that directly contribute to sales.
- Optimize website content, meta data, schema, and structure to ensure compliance with SEO best practices.
- Collaborate with content creators, demand generation, and digital marketing teams to produce high-quality, SEO-friendly content.
- Serve as a subject matter expert on the latest SEO trends, algorithm updates, and overall best practices to maintain a competitive edge, proactively identify and implement innovative strategies.
- Monitor and analyze website performance metrics using tools like Google Analytics, Search Console, and Clarity heatmaps.
- Provide regular reporting and insights to stakeholders on the performance of the SEO channel, including key metrics, trends, and opportunities for optimization.
- Understanding and aligning SEO strategy with overall business objectives and GTM initiatives.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of SEO experience in B2B SaaS
- Strong understanding of search engine algorithms and ranking methods.
- Strong understanding and interest in the evolving AI landscape.
- Strong technical SEO skills, including website architecture, crawlability, indexability, and site speed optimization.
- Familiarity with SEO tools such as SEMrush, Moz, Google Analytics, and similar.
- Familiarity with web development and HTML, CSS, and Javascript is a plus.
- Analytical mindset with the ability to interpret data, analyze results, and derive actionable insights to optimize campaign performance.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate and influence cross-functional teams.
- Creative thinking with a passion for innovation and experimentation, and a commitment to staying ahead of industry trends and best practices.
Benefits
- Competitive compensation
- 100% medical premium coverage
- 401(k) plan with company match
- Generous PTO packages that increase with tenure
- Schedule flexibility
- Fitness clubs
- Company parties and employee recognition programs
- Wellness programs (free Fitbit, gym membership and athletic shoe reimbursements, etc.)
- Onsite physician and massage therapist
- Innovation center and gaming rooms at the office
- Dental/vision plans
- Employer paid life insurance policy
- Much, much more!
