SEO Specialist
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About The Position
As an SEO Growth Strategist, you will develop and execute comprehensive on-site and off-site SEO strategies to drive organic traffic, improve rankings, and generate qualified leads. You will conduct ongoing competitor and market research to identify gaps, benchmark performance, and uncover growth opportunities. Your role will involve defining and implementing a future-proof SEO strategy aligned with emerging AI search interfaces, zero-click environments, and modular content structures. You will perform regular SEO audits to ensure optimal site health, crawlability, indexation, Core Web Vitals, and technical performance. Additionally, you will lead the SEO transition from PHP to WordPress, including URL preservation, redirect mapping, schema markup, and page speed optimization. Collaboration with developers and designers will be key to embedding SEO best practices into architecture, templates, navigation, and UX systems. You will also optimize website structure, metadata, internal linking, and content hierarchy for improved visibility and search engine accessibility. Your responsibilities will include developing strategies to enhance local search presence, building a content architecture optimized for both traditional and AI search, monitoring and reporting on SEO KPIs, identifying and closing content gaps, optimizing various content types, creating a white-hat backlink strategy, implementing A/B tests, educating internal teams, tracking performance, and staying current on SEO trends.
