About the position
The SEO Specialist will be responsible for supporting Amsive's organic programs, leading SEO and search-driven content and technical strategies for our clients. The candidate will be responsible for handling a range of program activities both independently and as part of a larger SEO strategy team. You should have a passion for the digital world, a propensity to problem-solve, phenomenal attention to detail, and a boundless desire to learn. Our most successful team members are often both 'right-brained' (creative) and 'left-brained' (analytical). They are also strong team players, as collaboration and education is very important within our SEO team.
Responsibilities
- Help define and execute SEO strategy for Amsive's SEO clients, with a focus on local search, ecommerce, and technical SEO
- Develop comprehensive keyword research documentation and strategic keyword evaluations
- Create search-optimized, compelling metadata content and website content
- Monitor and analyze site performance using a range of SEO and site analytics tools, provide reports in Data Studio, Excel and PowerPoint
- Conduct technical SEO audits and provide recommended solutions, working with development teams to advise on implementation
- Assist account managers in translating client objectives into search marketing strategy
- Communicate with account managers and clients around SEO strategies, tactics, deliverables, and performance
- Stay up to date on current SEO industry trends and technologies, and communicate these trends to clients and the Amsive Digital team
- Help guide and support analysts in their development, contributing to their growth in SEO while enhancing their technical and strategic SEO skills
Requirements
- Bachelor's degree in marketing, advertising, communications, business, or a related area
- 2-3 years of experience contributing to or managing successful SEO programs, preferably in an agency setting
- Experience managing Local SEO campaigns with Google Business Profile (GBP)
- Experience performing SEO for one or multiple ecommerce websites including best practices related to internal search, filter/facet optimization, monitoring indexation issues, subcategory expansion, etc.
- Experience with the major ecommerce platforms such as Shopify, Magento and/or Woocommerce (major plus)
- Able to effectively communicate ideas and technical concepts both verbally and in writing to clients and team members
- Proficient in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced environment
- Displays strong analytical and critical thinking skills to identify issues and develop practical solutions, especially for complex technical SEO challenges
- Skilled in managing time effectively to handle various tasks while delivering high-quality results on time
- Experienced in building and maintaining strong client relationships, setting expectations, and ensuring successful strategy execution
- Innovative in finding creative solutions to SEO and content challenges while balancing creativity with data-driven insights
- Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
- Knowledge of Google Search Console, Google Analytics/GA4, and other analytics tools
- Basic knowledge of HTML, CSS, JS and/or Python is a plus
- Experience using SEO tools such as Screaming Frog, Botify, Lumar (DeepCrawl), Stat, SEMRush, Ahrefs, Conductor Searchlight/Content King, BrightEdge, or other keyword research tools
- Understanding of intermediate marketing principles and a strong grasp on how to help clients meet business goals
