SEO Program Manager

Elastic

4d•Remote

About The Position

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What Is the Role Elastic is seeking an SEO Strategist to support AI Visibility by delivering deep search and LLM performance insights that inform strategic decision-making. This role functions as a center of excellence for prompt research, performance analysis, and SEO/LLMO execution support. You will partner closely with Product Marketing Managers (PMMs) and the leader of LLM Optimization to ensure Elastic’s messaging, content, and technical surfaces are discoverable, trusted, and accurately represented across traditional search engines and AI-powered answer engines. This is a hands-on, highly analytical role ideal for someone who enjoys turning ambiguity into structured insight and enabling others to act decisively.

Requirements

5–7+ years of hands-on SEO experience, ideally supporting B2B, developer-focused, or technical content.
Strong experience with SEO and LLM visibility tools (SEMrush, Profound, GSC, GA4, Botify, Screaming Frog).
Comfort working with ambiguous data and emerging measurement frameworks.
Strong analytical and communication skills; able to clearly explain insights to non-SEO stakeholders.
Experience collaborating with Product Marketing or content teams.
Comfort working in a fully distributed organization.

Nice To Haves

Experience supporting LLMO or AEO initiatives.
Technical writing or documentation experience.
Familiarity with structured data and semantic search concepts.

Responsibilities

Support Product Marketing by conducting prompt research and customer question mapping aligned to go to market priorities and messaging frameworks.
Identify gaps where Elastic is underrepresented, misrepresented, or outperformed in LLM responses and organic search results.
Validate tracked prompts with PMMs to ensure alignment with approved positioning and customer scenarios.
Implement and maintain prompt tracking in tools such as SEMrush, Profound, and LLM interfaces.
Build and maintain dashboards that surface: Prompt-level visibility Share of voice Brand and competitor citations Sentiment and narrative alignment
Establish baselines and trend analysis to measure progress over time.
Deliver monthly AI visibility and SEO performance reviews to Elastic’s leadership team, including clear insights and recommended actions.
Conduct quarterly content audits focused on: Content decay Overlap and cannibalization Missing or weak assets Technical SEO issues impacting discoverability
Translate findings into prioritized, actionable recommendations for content creation, refreshes, and optimization.
Provide content briefs that include: Search intent and prompt alignment Recommended structure and internal linking Schema and technical guidance
Perform pre-publish SEO reviews and post-publish monitoring.
Partner with Web Engineering to ensure content is crawlable, accessible, and LLM-readable.

Benefits

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.
Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.
Competitive pay based on the work you do here and not your previous salary
Health coverage for you and your family in many locations
Ability to craft your calendar with flexible locations and schedules for many roles
Generous number of vacation days each year
Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
Up to 40 hours each year to use toward volunteer projects you love
Embracing parenthood with minimum of 16 weeks of parental leave

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