SEO program manager

Elastic

79d • $106,900 - $169,100

About The Position

Elastic is seeking an SEO program manager to join our Web Strategy & Development team, to help set and execute SEO & LLMO strategy. The SEO program manager will help implement our annual SEO program, with a focus and passion for growing Elastic’s brand search visibility, growing our website traffic and conversions, and driving continuous SEO improvements across elastic.co. You are a subject matter authority in search engine optimization and an excellent communicator who is excited to evangelize and drive adoption of SEO best practices. You understand the nuances of SEO content and are able to use SEO reporting tools to formulate data-driven insights and advise marketing and non-marketing teams on how to continuously improve organic content.

Requirements

• 5+ years of hands-on SEO experience as an SEO strategist (or similar role) in high-tech, B2B software sales, agency, and/or PLG business model.
• Experience with SEO tools like SEMrush, Botify, Screaming Frog, Google Search Console (GSC), and Google Analytics (GA4).
• Strong analytical skills and experience building and integrating SEO reporting/dashboards in Looker, Google Analytics (GA4), and Botify (or similar tool).
• Project management experience driving SEO improvements (bonus points for experience using project management tools like Github, and Adobe Workfront!).
• Comfortable working on a fully distributed team around the world.

Nice To Haves

• SEMRush-certified or technically writing portfolio.

Responsibilities

• Co-create an Elastic SEO center of excellence with consistent SEO principles, standard processes, and experimentation to guide continuous search visibility and web traffic growth.
• Lead the development of SEO strategy for technical elastic.co properties (i.e., Elk stack/platform content, Docs, and Labs).
• Collaborate to build annual goals and metrics with Elastic marketing analytics, technical site owners, and our external SEO agency.
• Serve as the SEO authority for new web migrations, web refreshes, redesigns, or other website improvements.
• Partner with our external SEO agency to produce in-depth keyword research and competitive analysis, search intent/behavior research, and recommendations for new technical content (topics, formats, etc.).
• Establish and scale SEO standards and compliance, including on-page narrative refreshes/rewrites, metadata improvements, copy optimizations, schema markup improvements, meta tags enhancements, cross-linking, etc.
• Provide SEO training to product and engineering teams to improve search visibility for technical organic content.
• Conduct comprehensive technical SEO audits using our SEO tool, Botify, to identify and resolve technical issues impacting elastic.co.
• Monitor search performance metrics, using Elastic dashboards and/or reports, and host monthly syncs to review and assist stakeholders optimize webpage content, improve user engagement, and identify new organic content opportunities.

Benefits

• Competitive pay based on the work you do here and not your previous salary.
• Health coverage for you and your family in many locations.
• Ability to craft your calendar with flexible locations and schedules for many roles.
• Generous number of vacation days each year.
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service.
• Up to 40 hours each year to use toward volunteer projects you love.
• Embracing parenthood with minimum of 16 weeks of parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees