SEO Manager

Blink - The Employee App•Boston, MA

38d

About The Position

At Blink, we’re on a mission to revolutionize the employee experience. Frontline and deskless workers make up 80% of the global workforce — and we believe they deserve digital tools that help them thrive. Our employee super-app puts communication, connection, and productivity directly in their hands. With teams in Boston, London, and Sydney, we’re growing fast and partnering with iconic global brands to transform how their people work, engage, and succeed. And we’re only getting started. 🚀 👉 See how our customers are using Blink to transform their frontline teams! This is where you come in! We’re looking for an analytical, creative, and growth-obsessed SEO Manager to take full ownership of our organic engine. If you love blending technical SEO with smart content strategy, experimenting in emerging AI-driven search environments, and shaping how a brand shows up across the entire discovery ecosystem — this is your moment. You’ll play a pivotal role in expanding our reach, elevating our authority, and making sure Blink is found everywhere our customers are searching (including places they aren’t searching yet). This isn’t just an SEO role. It’s your chance to lead organic visibility for a category-defining product and make an outsized impact on our next stage of growth.

Requirements

5+ years of hands-on SEO experience, ideally within B2B SaaS or high-growth digital brands.
Deep understanding of technical SEO, structured data, and site architecture.
Proven experience driving measurable growth through content optimization and link-building strategies.
Strong familiarity with AI-driven search and LLM optimization best practices.
Proficient with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog.
Highly analytical, data-driven, and confident translating insights into business outcomes.
Skilled communicator with the ability to influence stakeholders across marketing, content, and product teams.

Responsibilities

Develop and execute a forward-thinking SEO strategy to grow organic traffic and visibility across search engines and AI-powered discovery platforms.
Conduct keyword research and competitive analysis to uncover content gaps, growth opportunities, and strategic themes.
Own on-page optimization including metadata, internal linking, content hierarchy, and schema implementation.
Lead technical SEO audits (crawlability, indexation, site speed, Core Web Vitals) and partner with developers to implement improvements.
Optimize for LLM visibility, ensuring content is structured, reputable, and discoverable across generative AI and chat-based search (e.g., Google SGE, ChatGPT, Perplexity).
Build and manage a strong backlink strategy, driving high-authority, ethical link acquisition through outreach and digital PR.
Collaborate cross-functionally with content, product, and paid teams to align SEO with broader growth and brand goals.
Report on performance through Google Analytics, Search Console, and SEO platforms, providing clear insights and recommendations.
Stay ahead of search and AI trends, adapting strategies to maintain leadership in organic and AI-driven discovery.

Benefits

A competitive salary.
Generous equity allocations with significant upside potential.
20 day's leave + public holidays.
401(k) A generous plan to help you save for a bright future.
Private health insurance- we'll pay for your medical, dental, and vision coverage.
Enhanced parental leave.
Company shutdown between Christmas and New Year.
The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.

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