SEO Manager

Steer Health

10d•Remote

About The Position

Steer Health is a healthcare innovation company transforming patient engagement, acquisition, and retention through intelligent automation and data-driven marketing strategies. We work with hospitals, clinics, and healthcare systems to deliver measurable outcomes and improve digital experiences across the patient journey. Position Overview Steer Health is seeking an experienced and strategic SEO Manager to lead and grow our organic search practice for enterprise healthcare clients. This role is responsible for setting the strategic direction of multi-location SEO programs, managing and mentoring a team of SEO Specialists, and ensuring quality execution across all client engagements. The ideal candidate is an experienced people manager who can operate at the intersection of strategy and execution — translating complex SEO requirements into structured team workflows, while staying current on advances in technical SEO, local search, and generative engine optimization. This is a leadership role with direct ownership of team performance, client outcomes, and program quality.

Requirements

5+ years of advanced SEO experience, with at least 2 years in a team lead or management capacity
Demonstrated experience managing and mentoring SEO professionals in an agency or in-house environment
Proven track record managing multi-location local SEO programs at enterprise scale
Strong technical SEO expertise including crawl analysis, schema deployment, and Core Web Vitals optimization
Hands-on experience with AI-driven keyword clustering and generative search optimization
Experience managing Google Business Profiles at scale
Advanced proficiency in Excel or Google Sheets for high-volume keyword and location management
Expertise in tools such as SEMrush, Google Search Console, GA4, and Looker Studio
Excellent analytical, organizational, and executive stakeholder communication skills

Nice To Haves

Experience working with healthcare organizations or regulated industries
Healthcare SEO knowledge including E-E-A-T principles and trust signals in compliance-sensitive content
Familiarity with server-side tagging and advanced attribution frameworks
Experience leading sprint-based SEO programs with structured milestone reporting
Prior experience scaling a team or building out SEO processes from the ground up

Responsibilities

Directly manage, coach, and develop one or more SEO Specialists, providing ongoing guidance on strategy, prioritization, and craft
Conduct regular 1:1s, performance reviews, and skills assessments to support team growth and accountability
Assign workloads across team members aligned to client scope, complexity, and bandwidth
Establish team standards for documentation, reporting, and quality assurance across all deliverables
Foster a high-performance culture rooted in data-driven decision making and continuous improvement
Own the strategic roadmap for all assigned client SEO programs, from initial audit through ongoing optimization
Translate contract scope into phased, sprint-based execution plans with clear milestones and team responsibilities
Review and approve SEO strategies, briefs, and deliverables produced by SEO Specialists before client delivery
Lead strategic client conversations and serve as an escalation point for complex program challenges
Maintain cross-program visibility into execution tracking, risk logs, and performance dashboards
Guide team in architecting entity-first content structures aligned to schema best practices
Oversee deployment of JSON-LD structured data across service, provider, and location templates
Ensure AI summary-ready content sections — including definitive explainers and FAQ blocks — meet quality standards
Monitor emerging trends in AI-generated search and translate them into actionable team practices
Set strategy and quality standards for Google Business Profile management at scale across client portfolios
Guide Specialists on category optimization, appointment URL strategy, Q&A management, and review workflows
Oversee citation audit processes and directory submission programs to ensure NAP consistency
Track and report on local pack ranking improvements and map visibility across all locations
Develop and refine AI-powered keyword cluster frameworks spanning symptom, condition, and service intent
Review competitor gap analyses and identify high-priority ranking opportunities across the client portfolio
Ensure People Also Ask mining and structured Q&A integration is consistently applied across team deliverables
Align organic strategy with paid search messaging and coordinate with cross-functional marketing stakeholders
Review and provide strategic direction on full crawl audits covering indexation, canonicalization, sitemaps, and internal linking
Guide team execution of Core Web Vitals improvements including INP, LCP, and CLS optimization
Validate schema markup implementation quality across client templates
Serve as technical escalation resource for complex issues encountered by SEO Specialists
Establish baseline performance metrics across all programs and track sprint-based progress at the team level
Review and approve weekly summaries and monthly executive reports before delivery to clients
Present program performance and strategic recommendations directly to senior client stakeholders
Identify ranking acceleration opportunities (positions 5–20) and ensure team is actioning them consistently
Report on organic sessions, non-brand growth, keyword rankings, local visibility, and conversion attribution