SEO Manager

Grainger Businesses • Lake Forest, IL

19h • Hybrid

About The Position

The Search Engine Optimization Manager is responsible for implementing and managing the end-to-end organic search strategy, delivering strong gains in visibility, traffic quality, and revenue. This role pairs technical Search Engine Optimization (SEO) and content expertise with a forward-looking approach that embraces innovation and emerging AI-driven search experiences. Through strong cross-functional leadership, the SEO Manager drives organizational alignment on SEO priorities and oversees the roadmap and investments required to scale our capabilities and accelerate long-term business growth.

This is a hybrid position that is based onsite in Lake Forest or Chicago 3 days a week.

Requirements

• Bachelor's Degree or equivalent experience in marketing or related field required
• 5+ years Experience managing large scale organic search program for well-established online retailer(s) required
• Experience operating organic search programs for an established online retailer; accountable for visibility, traffic, engagement, and conversion outcomes.
• Experience applying SEO standards and practices: technical SEO, content strategy, site architecture, and performance measurement.
• Experience developing teams and establishing systems/processes that scale organic performance and sustain results.
• Experience performing quantitative analysis and translating data into actionable insights, decisions, and plans.
• Experience developing partnerships, collaborating cross-functionally (e.g., Paid Search, Technology, Content, and Analytics), and communicating updates to leadership.

Responsibilities

• Own the enterprise SEO program by defining objectives, KPIs, and governance; monitor performance and report progress against goals.
• Execute integrated initiatives across technical SEO, content, and UX to improve organic visibility, engagement, and conversion; track impact using agreed metrics and dashboards.
• Partner with cross functional teams (Technology, Merchandising, Marketing) to prioritize SEO work; document decisions, dependencies, and timelines.
• Lead SEO testing and roadmap by defining hypotheses, test plans, and success criteria; publish results and recommendations to stakeholders.
• Inform site architecture, internal linking, and taxonomy changes through documented requirements and acceptance criteria to support SEO and user navigation.
• Oversee local listings management to maintain accurate data and improve local search visibility; define escalation and audit routines.
• Maintain standard processes, reporting, and alerts to monitor site health and SEO performance; drive remediation for issues discovered.
• Monitor search trends and algorithm updates (incl. AI driven changes) and provide evidence based recommendations for program adjustments.
• Set clear expectations for a team, coach on SEO standards, review work quality, and support performance management processes.

Benefits

• With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including:
• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees