The role focuses on developing and executing comprehensive search engine optimisation (SEO) strategies to achieve business objectives. This includes monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation. The position requires collaboration with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility. Additionally, the role involves executing link-building activities to ensure quality links from reputable sources and working closely with cross-functional teams, such as content, design, and product, to ensure optimal content performance. The candidate will also collaborate with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.