SEO Lead

QVC•West Chester, PA

21d•Hybrid

About The Position

The SEO Lead supports QVC or HSN, and will drive the strategy and execution of SEO initiatives across QVC's digital properties. Where You'll Work This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, & DE. Relocation assistance not available for this role.

Requirements

4+ years of hands-on SEO experience, preferably in e-commerce or retail.
Proven experience managing an SEO team and/or agency partners.
Strong technical knowledge of server-side vs. client-side rendering and their SEO implications.
Demonstrated expertise in AEO (Answer Engine Optimization) and Core Web Vitals.
Advanced experience using crawling tools (e.g., Screaming Frog, Botify, Lumar) with an emphasis on crawl analysis.
Strong understanding of technical SEO, site architecture, and structured data.
Experience with SEO tools (e.g., Conductor, SEMrush, Ahrefs, Google Search Console).

Responsibilities

Develop and implement comprehensive SEO strategies, including AEO optimization, to increase organic traffic and visibility.
Monitor, analyze, and improve Core Web Vitals metrics to enhance site performance and user experience.
Conduct keyword research, competitive analysis, and content gap assessments with a focus on answer-based search intent.
Collaborate with content, product, and development teams to ensure SEO best practices are integrated into all digital initiatives.
Optimize on-page and off-page elements, including structured data and featured snippet opportunities.
Lead, mentor, and manage an internal SEO team and/or external agency partners to achieve performance goals.
Perform advanced crawl analysis using industry-leading crawling tools, identifying and resolving site issues.