SEO/GEO Specialist

World Emblem Internatio•Hollywood, FL

About The Position

We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team. JOB SUMMARY You'll own organic search strategy and execution across three ecommerce brands. This means traditional SEO — technical, content, and link building — plus the emerging discipline of Generative Engine Optimization (GEO) for AI search platforms like Google AI Overviews, ChatGPT, and Perplexity. You'll report to the Director of Ecommerce and Digital Marketing.

Requirements

3-5 years of hands-on SEO experience, preferably in ecommerce B2B and B2C
Proven track record improving organic traffic and revenue
Strong technical SEO skills — comfortable with crawlers, log files, Core Web Vitals, and schema markup
Experience with keyword research tools (Ahrefs, SEMrush, Screaming Frog, etc.)
Understanding of GEO principles — how AI models source and surface information
Content strategy experience — ability to plan and brief content that ranks
Analytical mindset — comfortable in GA4, Search Console, and Excel/Sheets
Self-starter who identifies opportunities without being asked
Clear communicator who can explain SEO impact to non-technical stakeholders.

Responsibilities

Develop and execute SEO strategies for three distinct brands across BigCommerce and Optimizely platforms
Conduct technical SEO audits and implement fixes (site speed, crawlability, schema, indexation)
Perform keyword research and build content strategies that capture demand at every funnel stage
Optimize product pages, category pages, and landing pages for search visibility and conversion
Build and manage link acquisition strategies (digital PR, outreach, partnerships)
Monitor and optimize for AI-powered search (Google AI Overviews, ChatGPT Browse, Perplexity, Bing Copilot)
Implement structured data and entity optimization to improve brand presence in generative results
Track rankings, traffic, and conversions; deliver actionable reporting to leadership
Collaborate with content, product, and development teams to execute SEO initiatives
Stay current on algorithm updates, AI search trends, and emerging best practices.