SEO Digital Marketing Specialist (Hybrid)

Great West Casualty Company • South Sioux City, NE

112d

About The Position

Are you a creative and analytical marketer ready to take the next step in your career? Great West Casualty Company is seeking a SEO Digital Marketing Specialist to play a key role in driving our online presence and supporting our long-term growth. In this role, you will be responsible for developing, implementing, and optimizing digital marketing strategies designed to increase website visibility, improve search engine rankings, and enhance user experience. You will lead our SEO initiatives, conduct keyword research, analyze website traffic, and ensure content is optimized for both users and search engines. Collaboration will be essential to your success—you will work closely with content creators, designers, developers, and product marketers to ensure our digital efforts are aligned and effective. Familiarity with emerging digital tools and technologies that enhance content discoverability will be valuable in this role.

Requirements

• Digital marketing experience (SEO focus preferred).
• Experience with HubSpot or similar marketing platforms.
• Strong written and verbal communication skills.
• Creative thinker with the ability to translate ideas into actionable strategies.

Responsibilities

• Lead SEO strategy to drive organic growth and strengthen website performance.
• Conduct keyword research and leverage analytics to optimize content and campaigns.
• Partner with cross-functional teams to ensure content is engaging, optimized, and user-focused.
• Monitor, measure, and report on digital performance, making data-driven recommendations.
• Utilize platforms such as HubSpot and other marketing tools to enhance campaign effectiveness.

Benefits

• Competitive Compensation
• Generous paid time off and paid company holiday schedule
• Medical, Dental, Vision, Life, Long-Term Disability, Company Match 401(k), HSA, FSA
• Paternal Leave, Adoption Assistance, Fertility and Family Planning Assistance, Pet Insurance, Retail Discount Programs
• Community volunteer opportunities
• Wellness programs, gym subsidies, and support for maintaining a healthy lifestyle
• Scholarships for dependents and tuition reimbursement to further your education
• Company paid continuing education and monetary awards for professional development
• Opportunities for a hybrid work schedule (three days in the office, two days remote)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Insurance Carriers and Related Activities