SEO Content Strategist

Forbes

116d • $95,000 - $110,000

About The Position

Forbes is looking for an organized and energetic Content Strategist to join the Audience Growth, SEO team. The right person for this role knows that SEO isn’t dead—it needs more human oversight and strategic thinking than ever. You recognize that search behavior is evolving beyond traditional search engines, shifting into spaces like large language models and social platforms. As a result, SEOs must strike a balance between staying ahead of emerging trends and reinforcing the core strategies that continue to drive success. This is a remote role with an option to commute to the Jersey City Forbes office if desired. The position, reporting into the Director of SEO, will work collaboratively with our Editors and contributors across a variety of topics to focus on creating, maintaining and optimizing our evergreen content across the site to help grow our audience. As a member of the SEO team, you will have a strong voice in the quality and depth of the content we produce, which will directly serve the needs of our readers and drive positive business outcomes. This position requires working Eastern Standard Time (EST) hours.

Requirements

• Bachelor’s degree or equivalent experience (technical or analytical field a plus)
• 2-3 years of experience in SEO; Publisher experience is a plus
• Experience conducting keyword research and Trends analysis with Google Trends as well as other tools to monitor real-time trends in news.
• A strong understanding of Google’s news algorithm and the key factors that can impact visibility in news search results.
• Strong communication skills.
• Well organized with a good eye for detail
• Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
• A willingness to experiment, iterate, innovate, and fail quickly.

Responsibilities

• Identify new coverage opportunities by conducting competitive analysis to identify gaps in content
• Perform trends research to identify and prioritize which stories and topics our editors and contributors should cover/update to meet our readers’ needs in the key moments of their Journey.
• Partner with our editorial team to strategize and create a robust evergreen content calendar to proactively anticipate seasonal trends with our readers’ questions in mind.
• Track and report on our presence across answer engine responses to uncover structural patterns that may lead to increases in citations
• Create content briefs that layout the most optimal structure for improved rankings on search and inclusion in LLM responses
• Build bi-weekly and monthly reporting that highlight traffic trends and identify categories/authors with strong topical authority.
• Train our contributors on how to optimize evergreen stories for search and AI citations, honing in on the importance of page titles, headlines, internal links, meta descriptions, sentiment analysis, and FAQs.
• Identify opportunities to keep content fresh and relevant, highlight problematic elements that potentially harm performance (e.g. broken links in content)
• Perform keyword research to create thorough content briefs that align with SEO and editorial best practices.

Benefits

• Annual base salary range of $95,000 - $110,000

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees