SEO Content Specialist- USA

WiseAustin, TX
9d

About The Position

We are looking for an SEO Content Specialist to join our team to accelerate our growth in the US market. The role involves creating best-possible, high-quality on-site content that inspires and helps customers, rather than keyword stuffing or building artificial links. Your Mission: Create high quality SEO content for the Wise US blog for US residents and US citizens abroad. Optimise and improve existing articles to boost their performance. Conduct keyword research to plan content that drives traffic and new customers. Work with AI tools and freelance writers to create, proofread, and publish article copy. Ensure our content follows legal, brand and PR guidelines. Work with data using various SEO and analytics tools like Google Search Console, Google Analytics, Ahrefs, SEMRush. Collaborate across regional marketing and product teams. Opportunities: Operate in a high-potential search market, deepen your SEO skills, acquire new customers, work within an international team (52+ people from 20 countries), and occasionally travel to Wise offices globally.

Requirements

  • Experience creating SEO content and working with SEO strategies.
  • Any relevant content writing or digital marketing experience is also welcome
  • Comfortable using SEO tools (GA, GSC, Ahrefs, SEMRush, data visualization platforms) and explain your analysis/findings to other people in an easy-to-understand way.
  • Thrives on autonomy and ownership.
  • Understanding of the US market and audience.
  • Fluent in written and spoken English.
  • Keen eye for content quality, detail, and readability.
  • Great at building relationships with internal teams and external freelancers.

Responsibilities

  • Create high quality SEO content for the Wise US blog for US residents and US citizens abroad.
  • Optimise and improve existing articles to boost their performance.
  • Conduct keyword research to plan content that drives traffic and new customers.
  • Work with AI tools and freelance writers to create, proofread, and publish article copy.
  • Ensure our content follows legal, brand and PR guidelines.
  • Work with data using various SEO and analytics tools like Google Search Console, Google Analytics, Ahrefs, SEMRush.
  • Collaborate across regional marketing and product teams.
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