SEO Content and Blog Manager

Highspot • Seattle, WA

260d • $97,000 - $145,000

About The Position

Highspot is seeking a tenacious and meticulous SEO Content and Blog Manager to join our marketing team and turn the Highspot blog into a powerful engine that drives material business impact. You will lead global blog and video content ideation, creation, execution, overall editorial management across teams and SEO reviews of other site content. As an experienced and data-driven writer, you take a customer-centric approach to storytelling as you layer SEO and content marketing best practices and tactics. You will also regularly optimize webpages, existing content, and metadata to improve organic rank and maintain engaging targeted content. A mindset of continually improving and learning is a must as you combine creativity, research, and writing to craft unique content and drive cross-functional planning across the organization. This is a highly autonomous role with the potential to impact every part of our blog strategy and how we use content to drive brand awareness and leads via organic search visibility and traffic.

Requirements

• 4-5 years of SEO/content marketing, content creation, or equivalent writing experience.
• Strong, versatile writing skills for digital content including blog posts and site copy.
• Familiarity with SEO, website testing, and analytics tools including SEMrush, AHREFs, SurferSEO, Google Analytics, Google Search Console, and VWO.
• Strong knowledge of Search Engine Optimization and the 'white hat' way.
• Ability to collaborate across boundaries with various stakeholders.
• Strong project management and organizational skills with high attention to detail.
• Passion for digital marketing and staying up to date with the latest trends in SEO and digital content.
• Understanding of competitive research, SEO research, and content research.
• Exceptional communication skills — written, verbal, interpersonal, and presentation.
• Self-motivated with the ability to quickly learn new skills.
• Working knowledge of HTML/CSS/Javascript and experience with CMS platforms such as WordPress.

Responsibilities

• Own the end-to-end content creation process for blogs, video scripts, and occasional landing pages.
• Support the publishing of blogs, website content and resources in our content management system, Wordpress.
• Develop and manage Highspot's blog editorial calendar informed by our overarching SEO strategy, company initiatives, and upcoming campaigns.
• Lead and drive blog planning meetings and processes.
• Collaborate with various teams to source content ideas, assign tasks, and support blog contributors.
• Independently research sales- and marketing-related topics to create captivating story angles.
• Perform ongoing competitor analysis and audience research to identify content gaps and opportunities.
• Seek opportunities to update existing content, ensuring it is relevant, accurate, and maximized for organic exposure.
• Manage keyword rank across blog content, recommending and implementing changes to improve position for target keywords.
• Collaborate with the Design team to optimize content with images and infographics.
• Craft call-to-action messaging that drives lead engagement and conversions.
• Track, analyze, and monitor blog performance, reporting on traffic growth, engagement, conversions to leads, and MQLS.
• Support the Sr. Web Marketing Manager in managing blog keyword ranking and achieving strategic KPIs.

Benefits

• Comprehensive medical, dental, vision, disability, and life benefits
• Health Savings Account (HSA) with employer contribution
• 401(k) Matching with immediate vesting on employer match
• Flexible PTO
• 8 paid holidays and 5 paid days for Annual Holiday Week
• Quarterly Recharge Fridays (paid days off for mental health recharge)
• 18 weeks paid parental leave
• Access to Coaches and Therapists through Modern Health
• 2 volunteer days per year
• Commuting benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services