SEO and Digital Content Manager
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About The Position
The SEO & Digital Content Manager role for Aetna Medicare is a critical position in our Marketing organization, with accountability for digital content and improving the earned acquisition and engagement of members, prospects, and shoppers on the Aetna.com/Medicare site, our marketing landing pages, and our DTC Shop, Buy, and Enroll tool. The ideal candidate has a strong understanding of audience research, a mastery of SEO best practices, a deep well of empathy for consumers, and a talent for crafting content that resonates with target audiences. They will blend art and science, responsible for driving content initiatives, reporting on performance metrics, and owning the day-to-day operations of creating and publishing content used by tens of millions of users. They will leverage data, analytics, and user research to drive tangible results including incremental visits and sales, improved SERP rankings and performance, and increased digital containment.
