SEO and Content Strategy Manager
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About The Position
We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. SEO and Content Strategy Manager will be responsible for leading our SEO and AIO (AI Optimization) efforts across a diverse portfolio of websites and products. This role is responsible for developing and executing comprehensive strategies that drive organic growth, improve search visibility, and support content performance across key digital properties. This role will own keyword and topical architecture, lead content planning aligned with business goals and user journeys, and collaborate cross-functionally with product, brand, UX, and engineering teams. This position requires a strong blend of technical SEO expertise, content optimization skills, and performance analysis capabilities. This is a hands-on leader with a deep understanding of search engine behavior, AI search trends, and the ability to translate data into action to enhance digital experiences and conversion outcomes.
