SEO & AI Manager

Marketwake • Atlanta, GA

104d

About The Position

The Search Engine Optimization and AI Manager at Marketwake is a strategic leader responsible for developing and executing SEO strategies that achieve client goals, while also advancing the company’s internal AI initiatives. They manage all aspects of SEO, including keyword targeting, tracking, reporting, and continuous optimization. With understanding of industry trends, client needs, and opportunities for AI-driven innovation, they work to deliver measurable results, drive team growth, and improve processes across the organization. In addition to SEO, they collaborate with other departments to implement AI solutions that enhance efficiency, streamline workflows, and foster innovation within Marketwake.

Requirements

• Proven experience in SEO strategy development and execution.
• Strong analytical skills with the ability to track and measure campaign performance.
• Experience with AI technologies, particularly in applying AI solutions to enhance workflows.
• Excellent understanding of industry trends and client needs.
• Ability to collaborate effectively with cross-functional teams.

Nice To Haves

• Experience with ChatGPT or similar AI tools.
• Familiarity with various SEO tools and analytics platforms.
• Background in digital marketing or related fields.

Responsibilities

• Develop and implement SEO strategies for clients, ensuring alignment with goals and objectives.
• Track work against original SOWs to ensure contract fulfillment and assist with upsell and cross-sell opportunities where applicable.
• Gain a comprehensive understanding of each client’s industry, key metrics, budgets, and target audiences to optimize SEO goals effectively.
• Manage all aspects of SEO accounts, including keyword optimization, seasonal adjustments, and content enhancements.
• Conduct research for new clients, continuously improve reporting processes, and maintain high standards in SEO execution.
• Perform ongoing keyword discovery, expansion, and optimization for all SEO campaigns.
• Develop and execute a plan for accurate attribution tracking, ensuring clear measurement of campaign performance.
• Measure and report performance across SEO campaigns, assessing results against KPIs and ROI.
• Build and enhance measurement plans to improve processes, reporting, and content performance.
• Instrument conversion points and optimize user funnels to maximize engagement and conversions.
• Lead the development of Marketwake’s internal AI processes, focusing on practical applications with ChatGPT to support team efficiency.
• Work with team leads across departments to integrate AI usage into internal processes, managing GPTs for various functions and driving AI-led efficiencies.
• Collaborate with creative and video teams to advocate for expanded AI capabilities, facilitating the adoption of AI tools and aligning with Marketwake’s innovation goals.
• Research, document, and maintain best practices, establishing processes for company-wide application.
• Brainstorm and implement new growth strategies, developing an actionable plan for execution.
• Continuously research tools, technologies, and industry trends that can help clients achieve goals more efficiently.
• Perform detailed research on clients, industries, and competitors to establish benchmarks and identify best practices.
• Monitor new strategies to boost engagement, conversions, and overall performance, staying informed of platform capabilities and successful tactics in the industry.

What This Job Offers

• Career Level: Manager
• Number of Employees: 101-250 employees