Senior Webinar and Partner Marketing Manager

Later•Los Angeles, CA

3d•Remote

About The Position

We’re seeking a high-energy, results-oriented Senior Webinar & Partner Marketing Manager to lead and scale Later’s webinar and co-marketing programs. You’ll own the full journey—from strategy through execution—designing campaigns that educate the market, expand reach, and generate high-quality leads that drive revenue. This is a high-impact, cross-functional role that combines storytelling, partner collaboration, and campaign execution. Your programs will not only accelerate acquisition but also fuel activation, retention, and expansion efforts across Later’s funnel. Reporting to the VP of Demand Generation, you’ll be the primary owner of webinars and co-marketing initiatives, with full accountability for program success.

Requirements

Bachelor’s degree in Marketing, Business, or related field (preferred).
6+ years of marketing experience, with 3–5+ years in webinar production and partner co-marketing.
Proven ownership of end-to-end webinar strategy, from planning through reporting.
Hands-on experience running co-marketing campaigns with measurable impact.
Strong track record in executing full-funnel marketing campaigns across multiple channels.
Proficiency with campaign analytics, data reporting, and insight generation.
Excellent organizational skills, with the ability to manage multiple projects simultaneously.
High standards for creative quality and user experience.
Success working in fast-paced, dynamic environments with aggressive growth targets.

Responsibilities

Define and own Later’s webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence.
Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders.
Develop strategic co-marketing programs with software partners, agencies, and creators to expand Later’s reach and generate leads.
Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue.
Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing.
Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value.
Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging.
Manage campaign builds, testing, optimizations, and reporting with rigor and transparency.
Apply data-driven insights and experimentation to continuously improve engagement and conversion rates.
Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to ensure campaigns align with GTM and demand generation goals.
Ensure leads generated are high-quality and accurately tracked through data and attribution systems.
Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps.
Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track.
Act as Later’s lead for webinars and partner marketing, setting a high bar for program quality and execution.
Demonstrate Later’s core values daily, serving as a visible driver of growth and collaboration.
Mentor peers and cross-functional partners in webinar and co-marketing best practices.
Conduct competitor and market research to identify new opportunities and maintain industry-leading programs.
Stay on top of webinar trends, co-marketing innovations, and emerging tools.
Share best practices across the marketing team to elevate overall performance.