Senior Web Strategist

Fujifilm-posted about 1 year ago
$100,000 - $110,000/Yr
Full-time • Mid Level
Olympia, WA
Machinery Manufacturing
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The Senior Web Strategist at FUJIFILM Holdings America Corporation will lead the web strategy for the Americas region corporate website and provide brand governance for subsidiaries. This role requires a blend of technical and interpersonal skills, focusing on web strategy, UX/UI, digital marketing integration, and analytics. The strategist will collaborate with various stakeholders to implement web strategies that align with business objectives and manage a team of web developers.

  • Lead the development and execution of comprehensive web strategies aligned with organizational goals.
  • Conduct market research and competitive analysis to identify trends and opportunities in the digital landscape.
  • Collaborate with designers and developers to create user-centric websites that are intuitive and optimized for performance.
  • Identify creative opportunities to improve user experience within existing corporate website parameters.
  • Develop and oversee content strategies that enhance brand messaging and drive user engagement.
  • Collaborate with stakeholders to ensure web strategies align with digital marketing campaigns, SEO, SEM, and social media initiatives.
  • Utilize web analytics tools to measure website performance and user behavior.
  • Prepare regular reports and presentations on web performance metrics for stakeholders.
  • Lead cross-functional digital projects from concept through execution, ensuring timelines and budgets are met.
  • Mentor and guide team members, providing insights and support for their professional development.
  • Work closely with IT, design, and content teams to ensure seamless execution of web strategies.
  • Engage with key stakeholders to gather requirements and ensure alignment of web initiatives with business objectives.
  • 5-7+ years' experience in web management and digital marketing integration
  • Bachelor's Degree in marketing, graphic design, communications, or business
  • Expert level knowledge and experience in SEO/SEM and UX/UI
  • Expert level knowledge and experience in Web Content Accessibility Guidelines (WCAG) and ADA compliance
  • Strong development skills and experience with content management systems including WordPress and Drupal
  • Experience with responsive and web mobile optimization techniques
  • Ability to measure and report performance of all digital marketing campaigns against goals (ROI and KPIs)
  • Excellent analytical, verbal, written communication and presentation skills
  • Superior organizational skills and high level of attention to detail
  • Strong experience in shared services organizations or agencies
  • Ability to work Eastern time zone hours
  • Medical, Dental, Vision
  • Life Insurance
  • 401k
  • Paid Time Off
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