Senior Web Strategist

Fujifilm • Jackson, MS

385d • $100,000 - $110,000

About The Position

The Senior Web Strategist at FUJIFILM Holdings America Corporation will lead the web strategy for the Americas region corporate website and provide brand governance for subsidiaries. This role requires a blend of technical and interpersonal skills, focusing on web strategy, UX/UI, digital marketing integration, and analytics. The strategist will collaborate with various stakeholders to implement web strategies that align with business objectives and manage a team of web developers.

Requirements

• 5-7+ years' experience in web management and digital marketing integration
• Bachelor's Degree in marketing, graphic design, communications, or business
• Expert level knowledge in SEO/SEM and UX/UI
• Expert level knowledge in Web Content Accessibility Guidelines (WCAG) and ADA compliance
• Strong development skills with content management systems like WordPress and Drupal
• Experience with responsive and mobile optimization techniques
• Ability to measure and report performance of digital marketing campaigns
• Excellent analytical, verbal, written communication and presentation skills
• Superior organizational skills and attention to detail

Nice To Haves

• Experience in shared services organizations or agencies
• Ability to work Eastern time zone hours

Responsibilities

• Lead the development and execution of comprehensive web strategies aligned with organizational goals.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with designers and developers to create user-centric websites.
• Identify opportunities to improve user experience on the corporate website.
• Develop and oversee content strategies that enhance brand messaging.
• Collaborate with stakeholders to align web strategies with digital marketing campaigns.
• Utilize web analytics tools to measure website performance and user behavior.
• Prepare reports on web performance metrics for stakeholders.
• Lead cross-functional digital projects ensuring timelines and budgets are met.
• Mentor and guide team members in their professional development.
• Engage with stakeholders to gather requirements and ensure alignment of web initiatives.

Benefits

• $100,000 - $110,000 salary depending on experience
• Medical, Dental, Vision insurance
• Life Insurance
• 401k
• Paid Time Off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree