Senior Web Marketing Manager

About the position

onX is seeking a Sr. Web Marketing Manager to lead the strategic direction and optimization of our digital presence across onxmaps.com and associated web properties (adventureprojects.net, outdoorproject.com, toprut.com, and potential future integrations). This role demands a forward-thinking leader who can balance innovation with data-driven decision-making, advocating for a premium brand experience while optimizing for performance and achieving key business goals. Combining strategic oversight, analytical insight, project management excellence, and cross-functional leadership and collaboration, the Sr. Web Marketing Manager will drive user engagement, enhance user experience, and position onX as a leader in the digital outdoor space. This role reports to the Sr. Director of Growth Marketing.

Responsibilities

• Define and execute a comprehensive web strategy aligned with business goals (traffic, conversion, brand engagement).
• Manage the website roadmap, prioritizing projects based on impact, resources, and company objectives.
• Collaborate with cross-functional teams to align website initiatives with product launches, campaigns, and strategic priorities.
• Conduct regular audits to identify areas for optimization and propose new features (e.g., customer portal, learning centers).
• Set and track website performance KPIs using tools like Google Analytics & Looker.
• Generate actionable insights from web data to optimize user journeys and conversion rates.
• Build and manage dashboards & reporting tools to provide visibility into website health and effectiveness.
• Partner with Design, Content, and Creative teams to create intuitive, user-centric web experiences.
• Optimize site structure, navigation, and merchandising to improve engagement and ease of use.
• Ensure website content is brand-aligned, engaging, and strategically structured to drive conversions.
• Lead CRO strategy to improve key funnel stages and eliminate conversion bottlenecks.
• Implement A/B testing and experimentation using platforms like Optimizely & VWO.
• Collaborate with the SEO Manager and Web Engineers to optimize site architecture and content for organic visibility.
• Oversee multiple website projects, managing timelines, quality, and stakeholder alignment.
• Utilize Agile methodologies (sprint planning, stand-ups, retrospectives) to enhance efficiency.
• Act as the primary point of contact for website strategy, aligning cross-functional teams and driving collaboration.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
• 8+ years of experience in web marketing, digital strategy, or website management, with a proven track record of driving measurable growth, engagement, and conversion.
• Expertise in managing multi-site ecosystems, balancing brand awareness, lead generation, and retention goals.
• Strong analytical skills with proficiency in website performance analytics, CRO, A/B testing, and tools like Google Analytics, Looker, VWO, or Optimizely.
• Deep understanding of SEO best practices and their impact on organic growth.
• Experience collaborating cross-functionally with UX designers, developers, and content strategists to create seamless, user-centric experiences.
• Familiarity with agile methodologies, sprint planning, and KPI-driven optimization.
• Ability to interpret data (qualitative and quantitative) to identify user pain points, optimize site structure, and enhance customer journeys.
• Hands-on experience with CMS platforms and personalization engines.
• Knowledge of web compliance requirements, including privacy, security, and accessibility.
• Proven leadership in cross-functional teams, aligning stakeholders, managing competing priorities, and communicating insights and strategy to senior leadership across Marketing, Product, SEO, Engineering, and Creative teams.

Nice-to-haves

• Strong grasp of AI-driven tools and emerging web technologies that can enhance efficiency and user experience.
• Background in outdoor, subscription-based consumer product, or SaaS industries.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits including a no-monthly-cost medical plan.
• Parental leave plan of 5 or 13 weeks fully paid.
• 401k matching at 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and amazing outdoor industry perks.
• Annual 'Get Out, Get Active' funds to fuel your active lifestyle in and outside of the gym.
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays.