Senior Vice President of Sales & Marketing- Home Care Hospice

KeystoneCare•Springfield Township, PA

About The Position

KeystoneCare is seeking an experienced and mission-driven Senior Vice President of Sales & Marketing to lead our clinical outreach, sales, and marketing operations. This executive leader will oversee a multidisciplinary team, strengthen referral partnerships across five counties, and drive strategic growth initiatives that expand access to care. The ideal candidate is a seasoned healthcare professional with strong leadership abilities, deep clinical understanding, and a passion for supporting patients and families during critical moments of care.

Requirements

Registered Nurse (RN) with a BSN or other advanced clinical degree or business degree
Proven track record of driving sustainable growth in a sales leadership capacity, including achieving or exceeding revenue and referral targets through strategic planning, team development, and market expansion initiatives.
Demonstrated leadership experience within hospice, palliative care, home health, or related healthcare sectors.
Proven ability to lead multidisciplinary teams and manage outreach or business development functions.
Exceptional communication, relationship-building, and problem-solving skills.
Ability to collaborate with healthcare leaders, clinical staff, patients, and families.

Responsibilities

Direct the Sales and Marketing division, including Clinical Liaisons and Account Executives.
Develop and execute strategic plans to support organizational growth and enhance service delivery.
Partner with senior leadership on cross-functional initiatives, quality improvement, and program development.
Build, manage, and expand referral relationships with hospitals, physician groups, assisted living facilities, skilled nursing facilities, case managers, and healthcare executives.
Represent KeystoneCare in strategic meetings, presentations, and community partnerships.
Identify emerging opportunities to strengthen market presence and expand service reach.
Ensure seamless care coordination by collaborating with individuals, families, and care management professionals.
Guide staff in providing compassionate assistance with care decision-making and access to services.
Uphold KeystoneCare’s commitment to empathy, responsiveness, and clinical excellence.
Serve as a subject matter expert in hospice and palliative care, home healthcare, private duty homecare, pain management, advanced care planning, and end-of-life support.
Deliver educational sessions and presentations for healthcare partners, community groups, and internal teams.
Maintain clinical insight to inform program development and staff support.
Drive departmental performance, ensuring compliance with regulatory standards and organizational policies.
Coach, mentor, and develop team members to promote high engagement and professional growth.
Drive strategic utilization of the agency’s CRM platform to ensure accurate, timely data entry, optimize workflows, and enable actionable insights for sales and marketing performance.
Leverage CRM analytics and market intelligence data to identify referral trends, forecast growth opportunities, and inform targeted marketing strategies aligned with organizational goals.
Establish data-driven decision-making practices by coaching the team on effective use of CRM tools, reporting dashboards, and competitive intelligence to maximize referral generation and market share.