Senior Vice President, House Brands (Private Label)

iHerbIrvine, CA
290d$275,834 - $606,835

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About The Position

The SVP of House Brands will serve as the head executive leading iHerb’s extensive private brand portfolio—including industry-leading brands such as California Gold Nutrition, Super Nutrition, Mild By Nature, and IdeaLove. This role reports directly to the CEO and holds full P&L ownership and strategic responsibility for transforming iHerb’s House Brands into a multi-billion-dollar global business. Leveraging iHerb’s global reach, robust e-commerce platform, and strategic B2B capabilities, this executive will lead aggressive growth across multiple channels—direct-to-consumer (DTC), wholesale (B2B), online, and offline retail. They will strategically expand market presence, optimize operations, and enhance brand equity across the entire portfolio, which spans vitamins, minerals & supplements (VMS), bath & beauty, personal care, and wellness categories. The SVP, House Brands, is responsible for building, scaling, and leading iHerb’s private label division into a standalone, globally recognized powerhouse. This executive owns the vision, strategy, execution, and financial performance for all aspects of the private brands business, from innovation and product lifecycle management to global sales growth and strategic market expansion. This position requires both strategic vision and operational excellence. The SVP will oversee a dedicated House Brands team, set growth-oriented policies, manage resources effectively, and foster cross-functional collaboration with iHerb’s executive leadership, marketing, operations, legal/compliance and finance teams.

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