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The Senior Vice President, DTC Marketing, is a strategic and visionary leader responsible for driving the direct-to-consumer (DTC) marketing strategy to achieve revenue growth, customer acquisition, and retention goals. This role oversees eCommerce, Paid Growth, and Loyalty/Retention, ensuring an integrated and data-driven approach to maximizing lifetime customer value. The ideal candidate brings deep expertise in scaling DTC businesses and a proven ability to lead high-performing teams in a fast-paced environment.