Senior Vice President, Communications & Marketing
About The Position
Reporting directly to the President & CEO, this position leads the Toronto Region Board of Trade s (TRBOT) Communication & Marketing function as a valued member of the Executive Leadership Team. Communications and Marketing are key enablers of the organization s success - delivering impact to TRBOT s programs, policy initiatives, and commercial offerings. The SVP will be responsible for shaping and amplifying TRBOT s voice, brand, advocacy and influence. This role leads the organization s narrative, positioning, and audience engagement strategies - ensuring TRBOT s thought leadership, advocacy priorities, and impact are clearly communicated to members, stakeholders, media, and the public. The SVP oversees a high-performing team responsible for communications strategy, media relations, public affairs communications, digital engagement, content marketing, and stakeholder communications. The SVP will drive a unified, integrated approach that elevates TRBOT s reputation, deepens stakeholder relationships, and supports member growth and retention. The ideal candidate is a creative communicator who can translate complex business, economic and policy issues into compelling narratives and deliver measurable impact through innovative, multi-channel campaigns.
Requirements
- 15+ years of progressive leadership experience in strategic communications, public relations, marketing, or brand strategy, within a B2B, policy, or membership-based environment.
- Exceptional writing, messaging, and storytelling skills, with the ability to translate complex policy, economic, or business issues into compelling narratives.
- Experience leading and developing high-performing teams, with demonstrated ability to inspire, coach, and scale talent.
Nice To Haves
- Strong media relations expertise and established relationships with business, policy, and mainstream media are an asset.
Responsibilities
- Lead the development and execution of TRBOT s company-wide communications, brand, and marketing strategy to enhance visibility, reputation, and influence.
- Shape and amplify TRBOT s narrative as a champion for business growth and regional competitiveness, positioning the organization as a leading voice on business and economic policy, trade, innovation, and talent.
- Provide strategic counsel to the CEO, executive team, and board on messaging, positioning, and reputation management.
- Oversee the creation and execution of integrated marketing campaigns to drive awareness, engagement, and participation across TRBOT s programs, events, membership, and WTC programming-acting as a strategic enabler to amplifies the impact and visibility of these teams work.
- Collaborate closely with the Commercial, Policy, Events and World Trade Centre teams to ensure marketing and communications efforts support organizational growth goals.
- Manage TRBOT s brand to reflect its vision, values, and strategic priorities - ensuring resonance with members, partners, policymakers, and the broader business community.
- Act as media spokesperson on behalf of the CEO when appropriate.
- Manage external agency partners and consultants, ensuring alignment with TRBOT s strategy and standards of excellence.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
11-50 employees
