Senior Vice President, Communications & Marketing

Applecart•New York, NY

3h•$280,000 - $310,000•Hybrid

About The Position

Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders who matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of business-critical decision makers and those they trust — from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those who matter most to them. We are hiring a Senior Vice President, Communications and Marketing in our New York office. About the Role: Applecart has successfully created the category of Decision Maker Marketing and is changing the way that C-level leaders think about reaching and influencing their organizations’ most important stakeholders. We believe that we have the opportunity to cement Applecart as the convening force for C-suite executives to learn about how to manage the risks and opportunities that come from the modern information environment. You will be responsible for building and leading our communications and marketing functions, with a primary focus on the department’s production of high-quality content, thought leadership, and events programs for C-suite audiences. Additionally, this role will own public relations, demand generation, and brand marketing.

Requirements

a marketing leader from an elite media publisher
a marketing leader from a top C-suite advisory or management consulting firm
a marketing leader at B2B companies with complex sales to C-level executives where thought leadership for a sophisticated buyer persona and high-end events marketing were core pillars of the company’s marketing strategy
Significant leadership experience - you have built and led internal teams, overseen external resources, and owned and allocated a significant budget
You have a strong understanding of, and taste for, the content, thought leadership, messaging, and events that will resonate with C-level audiences, with a focus on Chief Communications Officers, Chief Corporate Affairs Officers, Chief Executive Officers
You have excellent written and verbal communication skills, and you are able to identify, recruit, and lead great writers capable of producing excellent written content
You are a creative strategist who consistently comes up with new ways to grab the attention of and influence C-level audiences
You are a self-starter who thrives in a fast-paced work environment
You possess a bias for action; you identify opportunities for improvement and take the initiative to drive necessary change

Responsibilities

Concept and orchestrate our overall marketing and communications strategy
Oversee the consistent production of remarkable thought leadership and content that deeply resonates with our C-level audience and positions Applecart as the unquestioned, must-follow resource for current and aspiring C-suite executives
Overseeing and working with our Director of Events, craft and execute an events strategy that establishes Applecart as a critical forum for C-suite leaders to meet each other, exchange ideas, learn how to elevate themselves and their roles within their organizations, and enjoy time together
Work closely with company leadership to define Applecart’s story and message and find the best ways to reach Applecart’s target audience (including using Applecart’s product to do so)