Senior Vice President, Branch Network Western NY Region

State Employees Federal Credit Union•Buffalo, NY

68d•$215,000 - $230,000

About The Position

The Senior Vice President, Branch Network Western New York (WNY) Region is a strategic leader responsible for accelerating growth, deepening member engagement, and establishing operational excellence across Broadview's retail network in the WNY region. As one of two SVPs overseeing regional branch operations, this role is focused on expanding Broadview's presence in a developing market, driving both physical growth and member acquisition. This SVP leads the evolution of our multichannel distribution strategy in WNY, ensuring seamless, personalized experiences that reflect our commitment to hospitality, inclusion, and community impact. With a strong emphasis on market development, innovation, and strategic execution, the SVP Branch Network WNY Region partners with executive leadership to shape and implement strategies that build brand awareness, grow membership, and deliver exceptional service across physical and digital touchpoints.

Requirements

Bachelor's degree in Business, Finance, or related field; MBA preferred.
10-15 years of progressive leadership experience in retail banking or financial services, with a proven track record in branch operations, member engagement, and strategic execution.
Proven success in launching new retail locations, entering new markets, or scaling member acquisition strategies.
Demonstrated ability to set strategic direction, lead high-performing teams, and deliver measurable results.
Strong financial acumen, with experience in budgeting, forecasting, and performance analysis.
Proficiency in leveraging data and analytics to inform strategy and decision-making.
Skilled in cultivating partnerships and cross-functional collaboration to advance organizational goals.
Proven success in driving execution, inspiring excellence, and leading change in dynamic environments.
Proven ability to build and lead diverse teams, foster diversity of thought, and create inclusive environments that support innovation and performance.
Commitment to delivering exceptional member service, fostering employee engagement, and advancing community impact.

Nice To Haves

Master's degree in Business Administration or related discipline.
Experience leading growth-focused initiatives in retail banking, particularly in emerging or expansion markets.
Experience leading digital transformation initiatives in a retail banking environment.
Background in community engagement and financial wellness initiatives.

Responsibilities

Translates enterprise strategy into actionable plans, budgets, and performance measures that prioritize member service, market expansion, and operational excellence.
Leads and optimizes retail branch operations, ensuring alignment with strategic goals and delivering efficient, high-impact member experiences.
Champions a member-first culture, continuously improving multichannel engagement and simplifying interactions across physical and digital touchpoints.
Collaborates with executive leadership and cross-functional teams to drive strategic initiatives, resolve challenges, and support enterprise-wide goals.
Drives innovation in products, services, and delivery models to meet evolving member needs and enhance competitive positioning.
Leverages data and analytics to inform decision-making, monitor performance, and identify opportunities for growth and market penetration.
Partners with Directors of Regional Branch Experience to support employee development, foster continuous learning, and build leadership capacity.
Cultivates a high-performance culture rooted in inclusion, accountability, and alignment with Broadview's values and tenets.
Provides strategic people leadership, offering recognition, feedback, and coaching to reinforce performance and engagement.
Strengthens Broadview's community presence through outreach, partnerships, and financial wellness initiatives that reflect our commitment to impact.
Identifies and executes opportunities for physical branch expansion and strategic partnership to grow market share in WNY.