Senior Vice President, Analytics

About the position

Zenith is looking for an SVP of Analytics to join one of our largest account's team. The SVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics strategy for the account.

Responsibilities

• Contribute intellectual capital related to measurement, analytics, research and insights
• Inform and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
• Lead and manage a sizable team of data experts and media analysts in New York
• Partner with BI and Engineering teams on recommended best practices in data processing and reporting automation
• Identify the most effective and immediate methods of converting campaign results into decision making information
• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
• Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence

Requirements

• 12+ years of experience, with minimum of 5 years of media agency experience
• Strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
• Robust understanding of mix modeling and digital attribution with the ability to provide meaningful insight to the client as well as internal teams
• Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
• Experience with Business Intelligence tools (Tableau, etc.), Ad Tech/Mar Tech (Adobe, GA4, etc.)
• Understanding of broad range of media channels including Search, Programmatic, Social, eTail, and Video with the ability to connect learnings across Paid, Owned, Earned
• Excellent communication and storytelling skills

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off