Senior Vertical Marketing Lead

Podium • Lehi, UT

112d

About The Position

At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money. Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies. At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!

Requirements

• 8-12 years of experience in demand generation, lead generation or similar marketing experience, preferably in a B2B SaaS environment
• Strong understanding of digital marketing channels, content strategy and campaign execution
• Exceptional bias to action and a passion to build and execute on marketing strategies that drive significant bookings impact with minimal hand-holding
• Proficiency in Excel and familiarity with Tableau and SQL to drive insights using data and analytics
• Customer-centric mindset; ability to empathize with customers and put their needs first
• Collaborative mindset; ability to work with different teams and adapt to various situations

Nice To Haves

• Interest in owning several marketing channels and creating conversion-oriented content

Responsibilities

• Own the Strategy & Hit Revenue Goals: Build and own a comprehensive and cost-effective marketing strategy for your assigned vertical to hit or exceed Podium’s bookings targets.
• Drive our Partner Network: Develop the strategy and execute highly effective marketing campaigns to high leverage partners to convert prospects into paying customers.
• Understand the Customer: Identify customer pain points and needs, understand their business operations, and determine the best channels to reach them.
• Cross-functional Collaboration: Collaborate with Sales, Product, Support, and other leaders to align vertical efforts across the organization.
• Content Leadership: Generate vertical-specific collateral, trade show playbooks, UGC style videos, and other marketing campaign documents.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees