Senior UX/UI Designer - Conversion & Product Experience Lead

Alpine Home Air Products•Chicago, IL

47d•Hybrid

About The Position

Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform. We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences.

Requirements

5+ years of experience designing complex consumer-facing products or e-commerce experiences
A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking
Ability to simplify complex decision flows into intuitive user journeys
Strong visual taste and attention to detail
Experience working directly with developers in a product environment
Comfort with iterative design, prototyping, and data-informed decisions

Nice To Haves

Experience designing guided decision tools or configurators
Experience in home services, e-commerce, or marketplaces
Familiarity with CRO principles

Responsibilities

Lead UX strategy, visual design, and interface systems across the entire Alpine website
Design high-conversion landing pages for 100+ HVAC buyer intents
Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)
Build the Alpine design system (typography, components, responsive structure)
Redesign mobile-first user journeys with clarity, trust, and calmness
Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation
Contribute to brand identity refresh and visual storytelling across the site