As a UX Sr. Principal Technical Expert, you will lead strategic activities to help define future product competitiveness and key fundamental technology application feasibility. You will utilize your skill of User-centric design methodology to conduct research project and execute solutions for an exceptional User Experience in the North American market and to aid in making proposals for future development vehicles. You will work with and guide junior UX research engineers in the process and contribute to creating Digital UX interactions, strategy and sensing, and specifications with a focus on C.A.S.E. (Connected Autonomous Shared Electrification). You will use your skills to work with other UX researchers, work within UX teams and collaborate with function group members for assessing the feasibility and implementation methods of new digital features and related technologies towards development startups in collaborating divisions.