Senior Therapeutic Area Marketer

Genentech•Daly City, CA

2d•Hybrid

About The Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This position is integral to successfully delivering the Therapeutic Area (TA) Marketing Vision. This individual will lead portfolio strategy and tactical planning, to drive effective prioritization, co-positioning, and resource optimization across brands and customer segments. This individual will lead omnichannel strategy, digital optimization and performance marketing initiatives, to enhance execution, ROI and innovation across the portfolio. This individual will serve as the Marketing lead for CMG, Global and Ophthalmology-specific initiatives, to elevate coordination, capabilities and impact across the enterprise.

Requirements

Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.

Nice To Haves

MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts

Responsibilities

Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
Collaborates with all Customer Marketers to translate brand strategy to customer strategies
Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
Drives key ongoing TA activities, including forecasting, and competitive preparation
Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy
Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools