Senior Test Design & Data Science Consultant

Wells Fargo•Columbus, OH

7d•$119,000 - $187,000•Hybrid

About The Position

Wells Fargo is seeking a talented Senior Test Design & Data Science Consultant to join our growing Marketing Science Test Design & Planning team in Consumer Banking and Lending (CBL). This Senior Test Design & Data Science Consultant role will be responsible for consulting on, developing and implementing marketing testing strategies that drive growth and engagement, while continuously improving campaign test & learn agenda to drive performance and efficiency. Additional responsibilities of the role include forecasting financial returns, assessing key marketing levers for future optimization, and developing a learning agenda for continuous refinement of our marketing campaigns. Learn more about the career areas and lines of business at wellsfargojobs.com. In this role, you will: Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns Evaluate key marketing levers for future optimization Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design Support the monthly forecasting process, estimating future performance based on historical data Ensure adherence to compliance and legal regulations and policies on all projects managed Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership

Requirements

4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Nice To Haves

1+ years of previous marketing campaign analytics experience
Strong analytical skills, with experience using data and insights to inform marketing decisions
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
Expertise in statistical testing and forecasting
Experience with large production data sets
Proficiency in SQL, Python / R, and other programming languages, along with Excel
Excellent communication and interpersonal skills, with ability to build strong relationships with cross-functional teams

Responsibilities

Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
Evaluate key marketing levers for future optimization
Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
Support the monthly forecasting process, estimating future performance based on historical data
Ensure adherence to compliance and legal regulations and policies on all projects managed
Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership