Senior Technical Marketing Manager – Advanced Packaging

Applied Materials • Austin, TX

1d

About The Position

We’re seeking a seasoned Technical Marketing Manager recognized as a subject-matter expert in Advanced Packaging. This role is responsible for defining product value propositions, building competitive positioning, driving customer adoption, and enabling sales teams for advanced semiconductor packaging solutions

Requirements

• MS or PhD in Engineering, Physics, Materials Science, or related discipline.
• 10+ years in semiconductor manufacturing or packaging; direct exposure to BEOL/FEOL processes.
• Demonstrated expertise in Advanced Packaging ecosystems and customer workflows.
• Strong analytical and communication skills; adept at executive storytelling and data-driven decisions.
• Experience leading cross-functional projects to milestones in a matrix environment.

Nice To Haves

• Hands-on inspection/metrology background.
• Experience with pricing strategy, product launches, and field enablement.
• Familiarity with reliability, yield, and metrology/inspection data as it relates to packaging performance.

Responsibilities

• Develop and articulate clear value propositions for advanced packaging process control solution
• Own creation of technical marketing assets: product briefs, solution whitepapers, competitive analyses, benchmark data summaries, presentations, and webinars.
• Translate complex engineering concepts into clear messaging for varied audiences
• Conduct market sizing, segmentation, and trend analysis for advanced packaging ecosystems
• Track competitive landscape and emerging technologies; provide insights to executives and product teams
• Develop application use case for roadmap decisions and prioritization
• Lead competitor H2H, drive new product evaluation and adoption
• Partner with product marketing and engineering to shape product strategy based on competitive and customer insights.
• Collaborate with corporate marketing on campaigns, messaging, and product launches.
• Coordinate with operations and manufacturing for product readiness and customer alignment.

Benefits

• You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers.
• We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company.
• At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level