About the position
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. The Global Brand Studio Team drives lululemon's brand vision, High Performance x High Style, by delivering into exceptional outfitting and styling for all Product Detail Pages (PDP), direct marketing segmented sends, and in-studio PDP video captures. Collaborating across creative, marketing, and merchandising teams, the team sets elevated style standards that reflect lululemon's styling identity and the global styling strategy while staying aligned with the brand's aesthetic and design ethos. With expertise in product knowledge, global trends, and performance wear, the team ensures every image embodies an innovative and cohesive visual narrative, exceeding industry expectations through meticulous preparation and operational excellence.
Responsibilities
- Oversee and execute styling for assigned GBS projects from pre-production to final delivery, ensuring consistency with Global Styling strategy.
- Lead High Performance x High Style outfitting for GBS styling-led sets, ensuring a balance of performance function and fashion-forward styling.
- Act as the on-set styling lead, making real-time adjustments to maintain styling integrity and problem-solving challenges as they arise.
- Maintain seasonal styling consistency, ensuring a red thread from Global Styling strategy is reflected in all e-commerce and digital outputs.
- Participate in rack reviews and styling approvals, ensuring outfitting aligns with brand standards and creative intent.
- Own and oversee internal workstreams for pre- and post-production, ensuring styling execution meets quality standards.
- Brief cross-functional teams on styling direction and objectives.
- Partner with merchandising teams to ensure accurate product representation.
- Work with selects editors to refine imagery, ensuring styling is visually compelling and aligned with brand identity.
- Provide detailed retouching notes and refinements to maintain premium styling across PDP and marketing assets.
- Work closely with Art Directors, Senior Managers, and Creative teams to align styling with campaign narratives and digital objectives.
- Collaborate with the Samples and Casting teams to ensure the right sizes, samples, and talent are sourced and available for shoots.
- Enroll and oversee freelance stylists and assistants, ensuring their work aligns with brand styling standards and objectives.
- Contribute to seasonal styling vision discussions, providing insights from industry trends, cultural influences, and personal creative expertise.
- Stay informed on fashion and performance trends, ensuring styling choices are forward-thinking and elevate lululemon's brand positioning.
- Help refine styling decks and creative presentations, ensuring that styling aligns with the broader brand storytelling and seasonal objectives.
Requirements
- Minimum 5 years' experience in a styling role for ecommerce, editorial and/or campaign.
- Skilled in prioritizing tasks, managing multiple projects, and meeting deadlines with efficiency and organization.
- Ability to gain in-depth understanding of product attributes—fabric, form, and function—paired with a strong knowledge of global fashion and athletic styling trends.
- Adept at consolidating complex information, communicating clearly, and implementing innovative tools or processes with a proactive mindset.
- Proficient in styling tools and platforms (e.g., PowerPoint, Excel, Keynote, Point, Smartsheet) with meticulous attention to detail.
- Excels at working cross-functionally with styling, design, merchandising, and creative teams to achieve shared goals.
- Maintains living documents (e.g., styling strategy decks) to ensure alignment, efficiency, and adaptability across multiple workstreams.
- Tackles challenges with a solutions-oriented mindset, addressing last-minute pivots through operational and creative efficiencies.
- Thrives in a fast-paced environment, managing multiple projects independently while identifying opportunities for innovative and impactful results.
- Demonstrates clear, honest, and kind communication, fostering a culture of openness and collaboration.
Nice-to-haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working.
Benefits
- Extended health and dental benefits, and mental health plans.
- Paid time off.
- Savings and retirement plan matching.
- Generous employee discount.
- Fitness & yoga classes.
- Parenthood top-up.
- Extensive catalog of development course offerings.
- People networks, mentorship programs, and leadership series.
