Senior Strategist - Corporate Brand

MFS Investment Management • Boston, MA

292d • Hybrid

About The Position

The Senior Strategist - Corporate Brand is the driving force behind our brand strategy, guiding our branding efforts across all platforms and touchpoints and ensuring a cohesive and powerful brand identity that resonates with our target audiences. As the primary curator and guardian of the firm's brand and key messaging, this person will lead the development and execution of innovative brand and messaging initiatives. Balancing data-driven and creative thinking, the Senior Strategist - Corporate Brand serves as both a strategist who can build differentiated marketing strategies/tactics and an exceptional writer and storyteller who can turn the complex into simple and memorable narrative that create lasting impressions in the market.

Requirements

• 8-12+ years of experience in brand management or related role in Marketing or Communications.
• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Excellent verbal and written communication skills, with an ability to craft compelling narratives.
• Exceptional understanding of brand strategy and positioning.
• Highly skilled in analyzing competitive analysis and market research.
• Ability to manage multiple projects and stakeholders simultaneously.
• Passion for learning and staying on top of brand, marketing, and communications trends.
• Strong ability to influence others and move toward a common vision or goal.
• Extensive experience working with senior leaders and SMEs.

Responsibilities

• Assess, provide input towards, evolve and define the firm's brand strategy and competitive positioning.
• Develop and implement comprehensive brand strategies to support business objectives, increase brand awareness, and enhance brand equity.
• Lead and participate on cross-functional teams to ensure seamless integration of the brand strategy with marketing campaigns, product development, and customer experience.
• Conduct in-depth market research and competitor analysis to identify trends, challenges, and opportunities for brand growth.
• Create compelling brand narratives and messaging frameworks that effectively communicate brand identity to key audiences.
• Oversee the creation and execution of brand guidelines to ensure consistency across all communications and platforms.
• Monitor and report on brand performance metrics, providing insights and strategic recommendations to optimize branding efforts.
• Help to secure and plan brand-building events in partnership with the Events team and other colleagues.
• Write and maintain 'About MFS' corporate content for various platforms such as mfs.com, corporate PowerPoint slides, RFP records, and boilerplate copy.
• Develop and spearhead brand education and ambassador programs across the firm to improve brand consistency and alignment.
• Oversee a comprehensive corporate partnerships/advocacy strategy to maximize the brand value of MFS' strategic industry partnerships.
• Build a deep understanding of the industry landscape and determine key places for the brand to show up.
• Maintain a solid understanding of industry trends, brand-related best practices, and client knowledge.

Benefits

• Generous time-off provided including 'Responsible time off' for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time.
• Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave.
• Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions.
• Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more.
• Company-paid basic life insurance and short-term disability.
• 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree