Senior Staff Data Analyst, Customer and Content

The Washington Post-posted 3 months ago
$144,600 - $241,100/Yr
Full-time • Senior
1,001-5,000 employees
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The Washington Post is on a mission to deliver riveting storytelling for all of America. The DAI (Data, Analytics & Insights) department drives strategic and operational decisions for The Washington Post. This highly visible team applies data, analytics, and research to support strategic initiatives and day-to-day operational support company wide. As our Sr. Staff Data Analyst specializing in Customer and Content, you’ll lead data initiatives to understand and unlock actionable insights that drive audience growth, engagement, retention, and monetization. Your insights will be instrumental in fostering long-term customer loyalty and maximizing recurring revenue. You’ll work in close collaboration with the newsroom, product, marketing, engineering, advertising and finance departments on a diverse range of projects that have a critical and strategic impact on all aspects of the company.

  • Drive deep analysis of audience behavior across platforms (web, app, newsletters, video, social, etc).
  • Develop and refine customer segmentation frameworks to inform content strategy and personalization.
  • Analyze customer journeys to optimize acquisition, onboarding, engagement, retention, and reactivation.
  • Build lifetime value (LTV) models and customer propensity models.
  • Develop and maintain content performance dashboards and reporting to surface actionable insights.
  • Analyze content consumption patterns to inform editorial strategy, content formats, and programming decisions.
  • Partner with editorial, product, and marketing teams to test and optimize content strategies.
  • Identify trends in audience preferences and emerging content opportunities.
  • Serve as a trusted thought partner to leaders across Content, Product, Marketing, and Revenue teams.
  • Translate complex analytical findings into clear business recommendations.
  • Present insights and influence senior leadership on customer and content strategy.
  • Mentor and coach junior analysts on advanced techniques and best practices.
  • Help define and measure key KPIs for audience engagement, content success, and customer value.
  • Advocate for improvements in data collection, tagging, and experimentation frameworks.
  • Partner with Data Engineering and Product teams to ensure high data quality and instrumentation coverage.
  • Explore and test new analytical approaches (e.g., causal inference, behavioral clustering, NLP for content tagging).
  • Bachelor’s or master’s in data science, Statistics, Business Analytics, or related field.
  • 8+ years of experience in data analytics, with significant focus on customer and content in subscription businesses.
  • Expertise in SQL, Python, and data visualization tools (e.g., Tableau, Power BI).
  • Expertise in relational Database Systems, Advanced SQL and Microsoft Excel.
  • Experience with MySQL on cloud or AWS Redshift.
  • Excellent communication and storytelling skills with the ability to translate data into business strategies.
  • Ability to multitask, prioritize projects, and meet deadlines.
  • Proven ability to independently lead projects and deliver high-impact outcomes.
  • Experience in media, publishing, streaming, ecommerce, or content-driven businesses.
  • Familiarity with customer journey analytics, funnel optimization, churn modeling, and retention analysis.
  • Understanding of content taxonomies, metadata frameworks, and NLP applications in content analytics.
  • Experience working in cloud data environments (Snowflake, BigQuery, Redshift, etc.).
  • Background in experimentation (A/B testing, multivariate testing).
  • Experience with infusing AI into code-writing and day-to-day operations.
  • Experience mentoring and developing other analysts.
  • Competitive medical, dental and vision coverage.
  • Company-paid pension and 401(k) match.
  • Three weeks of vacation and up to three weeks of paid sick leave.
  • Nine paid holidays and two personal days.
  • 20 weeks paid parental leave for any new parent.
  • Robust mental health resources.
  • Backup care and caregiver concierge services.
  • Gender affirming services.
  • Pet insurance.
  • Free Post digital subscription.
  • Leadership and career development programs.
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